Customer Satisfaction Survey Tip: Eliminate Survey Fatigue
Sent Friday, March 9, 2012
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Posted: Thu, 08 Mar 2012 14:00:49 +0000 http://bit.ly/xC0dLY
Regardless of whether an organization surveys all its customers (ie a census) or only a sampling of them, if it is possible for a customer to receive multiple surveys in a short period of time, then survey fatigue can become a factor.
Customers will rebel and refuse to answer requests for feedback or provide lower than usual scores. Some organizations have a policy that they never respond to surveys. Some individuals with organizations that accept surveys, may not want to be surveyed. A Survey fatigue process must capture these possibilities and remove them from the list of
customers to be surveyed.
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