Hi {!first name},
Are you hiding in plain site?
In business - just like in life - we can sabotage ourselves in some really weird ways. One of those ways is by hiding in plain site.
Can you relate to the kitty curled up on the matching pillow? He's comfy, warm, and safe.
He may even be out among his people where is can see what's going on - even contribute a little. What could be better?
The problem is that YOU are a Solo Pro business owner. You're meant to be standing out and making waves. You're a born leader. You can fulfill your destiny - or make and money - staying comfy, warm and safe.
After running around free all summer, it's natural to dig in for Fall. In this week's Biz Tips I'm going to share some painless (mostly) ways to ramp up your visibility and I'm going to issue a challenge for you to get yourself out there - I will too - and we'll share our results in a future issue of Solo Pro News.
Do you want to make a quantum leap? There's still time to join my for my Autumn Solo Pro Business Makeover program starting on October 9. It's guaranteed to take years off your transition and put tons of dollars into your pocket. More info here >>
October 9, 2012:
ALL NEW WORKSHOP!
Are you stuck in a dollars-for-hours business model?
Is the only way for you to earn more to raise your fees or work more hours? Have you ever wondered "is there a better way?".
Yes! There is! Starting October 9, 2012, I'm going to show you exactly HOW to do it!
For more info and to register, click here >>
FEATURED ARTICLE:
Be a Solo Pro Beacon to Build Your Business
We live in a very image-centric society. We're filled with pre-conceptions about how we should look or dress in order to be taken seriously.
As a Solo Pro, we may try even harder to fit those pre-conceptions since we're on our own and don't have a big 'corporate' identity to give us credibility. Blending in with the crowd is comfortable. Just going along with the crowd means you don't have to take responsibility for where you end up. Of course, that's how a lot of Solo Pros end up working for themselves...
Here are a few Mindset Adjustments for you:
- Consumers' TRUST of big corporations are at an all time LOW. They want to do business with real people not faceless corporations.
- You cannot stand out from the crowd if you're busying trying to blend in with the crowd.
- People are different - why wouldn't you be too?
- You are uniquely brilliant - stop hiding your light. Your potential clients are searching in darkness for YOUR light.
Right now, there's another issue working against you. We're moving into Autumn which is a natural time for us to dig in and hide out. That can cost our business. I love social media and do a lot of connecting online, but the fact is that 80% of your income-producing connects tend to be off line. So let's dig into some ways to help you step our and step up.
Tips to Become a Solo Pro Beacon to Build Your Business:
Click here to learn how to be a Solo Pro Beacon PLUS get a few bonuses >>
You're welcome to use this article, I just ask that you be sure to keep the author's info with it and please link to our website.
Author Info: Barbara Saunders is a publication designer and has run a successful solo pro business for more than a decade. She is the Solo Pro Success Coach and the Director of the International Association of Self-Employed Communication Professionals and the Solo Pro Academy. She also hosts the Solo Pro Radio show everyday at 10am Pacific and 1pm Eastern It's our mission to build community and help creative solo pros build and run successful businesses by providing support, innovation, tools, and strategies. Our goal is to liberate our members from the feast and famine cycle.
Solo Pro Radio this week
Plug in to connect with other Solo Pros around the world - 10am PST Daily
Monday, September 17, 2012 All Things Marketing with Bob Steinkamp. Indispensable easy-to-use marketing tips that you can use right now. We're talking REPUTATION MANAGEMENT this week. Join us.
Tuesday, September 18, 2012 Entrepreneurs in Focus
with Bonnie Marie Kuhn
How entrepreneurs take their business to the next level.
Wednesday, September 19, 2012 Better, Smarter, Richer with Jackie Peterson Jackie talks creative professionals about their unique business models and how they develop cash flow.
Thursday, September 20, 2012 Solo Pro Success with Barbara Saunders Business models and strategies for the 21st Century solo pro
Friday, September 21, 2012 The Business Hour - Inspiration for Professional Development Listen to the Best of Solo Pro Radio ALL SUMMER long!
What do YOU want to talk about? Email me HERE

Susan Rich Talks!
Susan Rich, the get-you-noticed-now marketing pro and journalist-blogger, talks daily on internet radio station w4wn.com.
Join her 8 am PT / 11 am ET every weekday morning for your daily dose of the FEM factor: Fascinate. Educate. Motivate.
- Living the Writing Life (Mondays) - for authors & publishers, fiction & non-fiction writers, copywriters & copy editors
- Rich & Gluten-Free (Tuesdays) - learn, eat, thrive while living gluten-free or dealing with chronic illness
- NEW SHOW: Business Bits (Wednesdays) - Get-noticed strategies for job seekers & entrepreneurs, plus global news.
- NEW Writing Craft (Thursdays) - writing advice with a business flair.
- Potpourri (Fridays) - a blend of topics that close the week in an uplifting, positive manner
All shows 8 am PT/ 11 am ET on the All Women's Radio Network, w4wn.com.
In the News Fall 2012
Have you ever noticed that every group, activity and product on the face of the earth seems to have its own "day"?
There's National Boss Day, National Teachers Day, National Bowling Day, National Puppy Day. Even National Pancake Day!
Yet freelancers, independent professionals and contingent workers, who in the U.S. alone compose at least one-third of the workforce (the ratio is even higher in other countries), don't have their own day!
The biggest-ever FREE online conference for solo professionals. You'll learn from 13 of the world's most respected professionals in the areas of freelancing, solopreneurship, marketing, social media and personal development.
Best of all, the event is completely FREE! And it's 100% online, so there's no travel.
2012 Freelance Industry Report
Despite the meteoric growth in freelancing over the last decade, there is very little published information about who we are as freelancers -- what we do, how we land work, what we earn, and why we do what we do.
Nearly 1,500 freelancers from around the world (working in more than 50 different professions) provided valuable insight you won't find elsewhere. In this free report, which includes more than 80 charts and graphs, you'll discover:
- The biggest challenges freelancers face and how those challenges differ by profession, location, experience and other factors.
- Attitudes toward freelancing, the economy's impact on freelance work, and freelancers' business outlook for the next 12 months.
- Income trends, hourly rates, billable time, and how different freelancers price their services.
- Lifestyle choices, including average hours worked, the importance of free time and flexibility, and attitudes toward reentering the traditional workforce.
- How freelancers attract clients today, how much time they spend promoting their services and what marketing strategies they're planning to implement over the next year.
- An analysis of displaced workers who have given up their job search in favor of the freelance path: what challenges they face, how they feel about self-employment, their lifestyle changes and their likelihood to remain self-employed.
- How freelancers contribute to economic growth, and how entrepreneurially minded freelancers perform against those who don't consider themselves to be entrepreneurs.
If you're a freelancer, consultant, solopreneur or contract professional, you'll want to closely analyze this free 70+ page report to see where you stand compared to your peers.
>> Download your copy of the Freelance Industry Report here
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Coming Up ... this August
Autumn Solo Pro Business Make Over Course << More info
Featured Article:
Learn how to become a SOLO PRO BEACON to grow you business fast. Here's some tips>>
Solo Pro Industry Report:
See the trends in Solo Pro Land and get ideas on how to steer your business. << More Info
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