In business - just like in life - we can sabotage ourselves in some really weird ways. One of those ways is by hiding in plain site.
Can you relate to the kitty curled up on the matching pillow? He's comfy, warm, and safe.
He may even be out among his people where is can see what's going on - even contribute a little. What could be better?
The problem is that YOU are a Solo Pro business owner. You're meant to be standing out and making waves. You're a born leader. You can fulfill your destiny - or make and money - staying comfy, warm and safe.
After running around free all summer, it's natural to dig in for Fall. In this week's Biz Tips I'm going to share some painless (mostly) ways to ramp up your visibility and I'm going to issue a challenge for you to get yourself out there - I will too - and we'll share our results in a future issue of Solo Pro News.
Do you want to make a quantum leap? There's still time to join my for my Autumn Solo Pro Business Makeover program starting on October 9. It's guaranteed to take years off your transition and put tons of dollars into your pocket. More info here >>
October 9, 2012:
ALL NEW WORKSHOP!
Are you stuck in a dollars-for-hours business model?
Is the only way for you to earn more to raise your fees or work more hours? Have you ever wondered "is there a better way?".
Yes! There is! Starting October 9, 2012, I'm going to show you exactly HOW to do it!
We live in a very image-centric society. We're filled with pre-conceptions about how we should look or dress in order to be taken seriously.
As a Solo Pro, we may try even harder to fit those pre-conceptions since we're on our own and don't have a big 'corporate' identity to give us credibility. Blending in with the crowd is comfortable. Just going along with the crowd means you don't have to take responsibility for where you end up. Of course, that's how a lot of Solo Pros end up working for themselves...
Here are a few Mindset Adjustments for you:
Consumers' TRUST of big corporations are at an all time LOW. They want to do business with real people not faceless corporations.
You cannot stand out from the crowd if you're busying trying to blend in with the crowd.
People are different - why wouldn't you be too?
You are uniquely brilliant - stop hiding your light. Your potential clients are searching in darkness for YOUR light.
Right now, there's another issue working against you. We're moving into Autumn which is a natural time for us to dig in and hide out. That can cost our business. I love social media and do a lot of connecting online, but the fact is that 80% of your income-producing connects tend to be off line. So let's dig into some ways to help you step our and step up.
Tips to Become a Solo Pro Beacon to Build Your Business:
Have you ever noticed that every group, activity and product on the face of the earth seems to have its own "day"?
There's National Boss Day, National Teachers Day, National Bowling Day, National Puppy Day. Even National Pancake Day!
Yet freelancers, independent professionals and contingent workers, who in the U.S. alone compose at least one-third of the workforce (the ratio is even higher in other countries), don't have their own day!
The biggest-ever FREE online conference for solo professionals. You'll learn from 13 of the world's most respected professionals in the areas of freelancing, solopreneurship, marketing, social media and personal development.
Best of all, the event is completely FREE! And it's 100% online, so there's no travel.
2012 Freelance Industry Report
Despite the meteoric growth in freelancing over the last decade, there is very little published information about who we are as freelancers -- what we do, how we land work, what we earn, and why we do what we do.
Nearly 1,500 freelancers from around the world (working in more than 50 different professions) provided valuable insight you won't find elsewhere. In this free report, which includes more than 80 charts and graphs, you'll discover:
The biggest challenges freelancers face and how those challenges differ by profession, location, experience and other factors.
Attitudes toward freelancing, the economy's impact on freelance work, and freelancers' business outlook for the next 12 months.
Income trends, hourly rates, billable time, and how different freelancers price their services.
Lifestyle choices, including average hours worked, the importance of free time and flexibility, and attitudes toward reentering the traditional workforce.
How freelancers attract clients today, how much time they spend promoting their services and what marketing strategies they're planning to implement over the next year.
An analysis of displaced workers who have given up their job search in favor of the freelance path: what challenges they face, how they feel about self-employment, their lifestyle changes and their likelihood to remain self-employed.
How freelancers contribute to economic growth, and how entrepreneurially minded freelancers perform against those who don't consider themselves to be entrepreneurs.
If you're a freelancer, consultant, solopreneur or contract professional, you'll want to closely analyze this free 70+ page report to see where you stand compared to your peers.