The day every business marketing analysis has been waiting for has finally arrived.  Every business now has 5 reasons why putting their video marketing agency on retainer makes sense.

Back in 2008, long-term predictions were being made saying marketing on the internet would overtake all traditional methods of marketing.

Well, in 2020, indications show that over 95% of businesses from all industries are using the internet to market their products and services.

These same market analyzers are now saying in 2021 if a business does not offer their target audience fresh video-centric content frequently their business will slowly become irrelevant in their market.

In order for businesses to keep the attention of their target audience, they have to be able to market quickly and wisely.

This means the business has to be able to make changes to their overall marketing strategy immediately.

The only way the business can stay active in the market and keep the marketing affordable is to retain a video marketing agency.

Here are 5 Reason Why Retaining a Video Marketing Agency Makes Sense

1.Cost Effective

Reduce video marketing expenses. In many cases, businesses will have a fairly consistent level of video needs over the course of a year, and the costs to meet these needs can be accurately be projected by assigning a fixed fee, or retainer to this work.   This would allow a client to easily budget for the majority of their marketing expenses while also allowing the business to forecast revenue.

2. Quicker Adjustment to Market

Marketing is rarely a stationary endeavor; what keeps your business’ brand at the forefront of your customers’ mind is creative action.

By retaining your video marketing agency, you give them the freedom to explore creative ideas that may never be finalized but would result in huge billable hours.

3. Ability to Think Ahead

Retainers foster positive ongoing relationships between the client and video marketing agency by allowing the agency to quickly act upon requests or opportunities for the client without awaiting budget approval.  The client doesn’t need to feel like “the meter is running” every time video project manager calls or e-mails.

4. Client is at the front of the line.

The client on retainer has priority within the agency over their clients who do not have a retainer. Simply put, you’re a preferred customer pre-paying for services so you get served first.

5. Get a better deal.

If a client is willing to commit to a retainer, the agency is often willing to reduce their rates in exchange for the commitment. Buying in bulk gives you some negotiating power.

Now that consumer demand requires quality video production and frequently it makes total sense for businesses to place a quality focused video marketing consulting firm like SyncLab Media on retainer.

Talk to us today to make an appointment to get the ball rolling for putting SyncLab Media on retainer.