is mobile in his handBusiness people who are focused on leading their business do not have enough time to deal with digital marketing. Time is the number one resource constraint for business executives across the board.
CMO’s are tasked with taking care of the many and varied video-centric digital marketing needs for their organization but most have limited staff resources which leave them working with a time deficit.
So where do businesses find the extra resources needed to make sure their digital marketing is managed correctly?
Have you ever considered outsourcing your digital marketing operations?
According to the Distributor Marketing Survey (December 2015 Real Results Marketing), lack of budget/resources/time was considered the biggest marketing challenge (18% listed this as the biggest challenge).
It’s clear marketing departments are under a lot of pressure to perform and, perhaps more importantly, to demonstrate a good return on investment in order to justify their marketing budget.
If you are a CMO or Marketing Director, your job is to figure out how to allocate your resources for maximum efficiency.
This is where outsourcing comes in. There are digital marketing agencies out there who can do what you need to be done.
67% of Business Leaders indicated that they did not have all of the tools that they need to do their job.
(Source: Marketing Technology Strategy Survey : August 2015, Ascend2 and Research Partners)
There are new technologies being developed every day that require you to keep up and/or to make new investments every year. Does your budget allow for these new investments?
When you outsource some or all of your digital marketing operations, the burden is on your partner organization to keep up with trends and upgrade their technology.
Are you lacking the tools to do your job with maximum efficiency or are you just tired of chasing the newest tech? Those are some strong reasons to consider outsourcing.
In reviewing the operations of a variety of organizations, we have seen over and over that there are valuable resources being sunk into tasks that add zero value.
Those resources would be so much better spent on more strategic – and valuable – things. Unfortunately, when they’re not, a vicious cycle is started where there is not enough time or money for strategic action which leads to ineffective and inefficient marketing efforts which waste time and money.
If this sounds familiar, maybe it’s time to consider outsourcing some of these things:
Strategy Development
What we have found from talking to business leaders in the Dallas and Fort Worth area is they do not have the time needed to deal with fast-changing video-centric digital marketing. Digital marketing requires a broad scale strategy developed that is also agile. CMO’s and Marketing Director have the time to develop the strategy but lack having the knowledge or time to manage the strategy.
Video Production
It is now a fact that video marketing has to be part of the marketing strategy. Video production is very expensive, especially when the video does not match the strategy. SyncLab Media can help you think through your brand and the types of digital marketing you need and, armed with this strategy and understanding, produce powerful, flexible, create videos that match the video-centric digital marketing strategy. This kind of customization while keeping the cost of video production under control.
Digital Marketing Support
Due to the complexity and variety of the types of digital media being managed today, your digital marketing could almost always be better organized and managed by an agency that understands the processes involved. This digital marketing management includes the organization’s social media and videos. How much time would your marketing personnel save when it came time to execute something as simple interacting with potential clients who are viewing your videos on YouTube?
This is by no means all of the services SyncLab Media offers!
We can help your business by taking the day-to-day execution of your digital marketing off of your people so that they can focus on more strategic, big-picture things.
You may be surprised to find out just how much money we can save you in the process.
Call us today and let us help you by developing solutions to streamline your video-centric marketing operations!
Ready to get started?
Let us know how we can help!