December is a slow time for campaigns, but our love of advertising NEVER slows down. So, back by popular demand, it’s the 3rd annual Sandler-Innocenzi BEST OF HOLIDAY ADVERTISING.

 

Watch Santa’s layover Down Under by Aldi, the power of helping others from Petco, and the exciting Big Night from Sainsbury.

 

But alas, the best for last: #EltonJohnLewis is our pick for the best holiday ad of 2018.  His story reminds us that sometimes, a simple gift can change a life. And the world.

 

And as advertisers, the 12 million views for this 2 ½ minute ad is a reminder that the cornerstone of any great ad campaign is a great story.

 

Watch #EltonJohnLewis. May it inspire all of us to reach out to each other this holiday season.

 

And when it’s time to plan your next ad campaign, remember:  voters are people, and people love a good story.

 

Merry Christmas from all of us storytellers at Sandler-Innocenzi.