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2011 on the web and things to watch in 2012 Sent Tuesday, January 3, 2012 December 2011 News - Issue 28 How 2011 will shape 2012 on the web. You only need to see the company results for Google, Amazon, Facebook, eBay, Walmart to understand that the word recession is relative. When we review 2012 in a year's time, we will see the watershed 2011 will turn out to have been on the web for many of the reasons I list in the linked article. I list what I believe to have been the key determinants of the digital market in 2011 and those that will […]

A Web spider's update - Richard Martin - October Sent Thursday, November 10, 2011 October News - Issue 27 Client feedback : the basics of getting found. After last month's update some people asked me What is 'Black-Hat' SEO? Coincidentally, a client also asked me to review their site to make recommendations about their basic searchability. In a third example, I reviewed the guidelines an agency gave their client which were just plain inaccurate. In a fourth example, a client related how their web package was encouraging them to fill out their […]

Facebook changes - a summary Sent Monday, October 24, 2011 Potted Summary of Facebook Changes With apologies, the link to the article on recent Facebook Changes did not work in my last email. Here is the correct link. I am grateful so many of you wanted the correct version, but apologies again for the mistake in the original - I seem to be experiencing some unexpected behaviours with my email software at the moment. As thanks for your patience, you may also be interested to see my recent articles about Social media, […]

Web spider's update - Richard Martin - September Sent Friday, September 30, 2011 September News - Issue 26 Social media frenzy? The direction of Social Media has been called into question this month. A number of articles have appeared dissing Google+ before it has even hit mass rollout - which is the main problem. Google+ is still limited release and many of us can't even get on it yet. Unless Google can open their doors wider (they cannot admit they released it too early) it will conk-out before it has even started. People are already calling it a […]
Summer web news - Richard Martin Sent Tuesday, September 6, 2011 Summer News - Issue 25 Web Design Trends in 2011 Having written search trend predictions in my newsletter back in January, here is the way the market is diagnosing web design trends so far in 2011. With market forecasts saying that sales of smartphones alone will finally top the PC market in 2011, the trend in site design consequently appears to be in sites adapting for mobile - with all that that implies to use of graphics, colour schemes, use of Flash, use of QR codes etc. […]

June web news - Richard Martin Sent Wednesday, July 6, 2011 June News - Issue 24 Google launches its social network Google+. But can it challenge Facebook? Having last written about What could topple Facebook and How? which prompted a good deal of interested response from my news network, Google obligingly announced the launch of its Google+ social network (currently available by invitation only) the following week. And whilst Google is publicly saying that + is not a competitor of Facebook... er, it is. So what is Google+? How […]

May web news - Richard Martin Sent Wednesday, June 1, 2011 May News - Issue 23 Why is Microsoft buying Skype? Well, apparently each one of us subscribed to Skype is worth $1,000 to Microsoft according to its $8.5 billion acquisition of Skype (pending regulatory approval). What does this acquisition signal if we don't just suggest it was to stop anyone else buying them? Microsoft's history of large acquisitions is not earmarked by Brand Permanence of anyone save Microsoft - see a run-down here. Was this therefore a defensive or […]

Richard Martin - Where did April go? News. Sent Monday, May 9, 2011 April News - Issue 22 Web Marketing - some context Do you feel at the moment - whether you work in the physical world or on the web - that everything has become a flea market? Every activity in which you engage now is like standing in the middle of a million other people all shouting I have the best product; choose my CV - other people only say they are the greatest - but I REALLY AM! And if Globalisation, the Internet and Recession have arguably created this flea […]

Richard Martin's March Newsletter Sent Sunday, April 3, 2011 March News - Issue 21 Matching site design to the buying cycle As the Byrds sang To everything, turn, turn, turn. There is a season, turn, turn, turn. The same is true of matching Site design and Search Optimisation to your clients' Buying Cycle. Different aspects of your site and advertising have to meet the different stages your clients have reached in their own purchasing process. So you have to be aware of how your customers take their buying decisions and provide the […]

Richard Martin's February Newsletter Sent Wednesday, March 2, 2011 February News Google takes action on Spammy / Low quality sites The wires are currently abuzz with the recent Google algorithm update designed to penalise Content Farms - sites that either plagiarise other peoples' content or just create prosaic content stuffed with highly searched-for phrases in order to outrank competitors. (The point being the content is low quality and therefore of little use to the searcher). These updates were introduced last week. The intention is […]