Web Marketing - some context
Do you feel at the moment - whether you work in the physical world or on the web - that everything has become a flea market? Every activity in which you engage now is like standing in the middle of a million other people all shouting "I have the best product"; "choose my CV - other people only say they are the greatest - but I REALLY AM!"
And if Globalisation, the Internet and Recession have arguably created this flea market experience - we are split down the middle, aren't we? As consumers we crave everything it has to offer - cheap prices, readily available goods, people falling over themselves to sell - but as suppliers we struggle to raise our head above the parapet. What does this say now about how we sell our companies or even just "ourselves" these days? Is the machinery itself at fault? Or more likely, are we just better consumers of marketing messages than we are suppliers?
What's going on? Any general lessons for "Brand YOU"?
Sites of interest this month
I continued with Robert's web marketing for his glass dsplay cabinets in France. April has really been about looking at the site Analytics and Ads performance and optimising for better results. Robert faces the usual challenge that the French market is diferent from the UK market in such unexpected ways - that we have spent a lot of time making what was really an English site translated into French more "Gallic". Interesting challenge beginning to yeild results.
Work commenced in April to "Wireframe" the potential online store that Catrional wants for mobility scooters. This allowed me to roughly size the whole project, get an idea of how information will flow through the site - what sort of events and decisions customers will have to perform etc. Brought this all back together with the many ideas Catriona also wants to introduceand ended up with a pretty good target design that I now need to go away and produce in May!
Green Energy Solar
Work continues on a Solar site for Green Energy. (The above screenshot comes from my prototype site - it isn't yet available on the web.) Progress has been slow as there has beewn a mountain of information to pull together in some sort of sensible shape. Nearly there though and hope to launch the first cut in May. As with every website (or should be) the first release is always to an extent going to be experimental until we see how it performs in the real world, and then determine where improvements can be made.

This site of mine was where my interest in internet marketing all started and it was long overdue an overhaul. The makeover is visual with some technical improvements behind the scenes. For this release I kept all the actual content of the site the same as before - as that seemed to be working for us.
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