Well, apparently each one of us subscribed to Skype is worth $1,000 to Microsoft according to its $8.5 billion acquisition of Skype (pending regulatory approval).
What does this acquisition signal if we don't just suggest it was to stop anyone else buying them? Microsoft's history of large acquisitions is not earmarked by Brand Permanence of anyone save Microsoft -
see a run-down here. Was this therefore a defensive or aggressive move? Who is the enemy? And what does this mean to you or me?