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May web news - Richard Martin Sent Wednesday, June 1, 2011
May News - Issue 23
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Why is Microsoft buying Skype?

Well, apparently each one of us subscribed to Skype is worth $1,000 to Microsoft according to its $8.5 billion acquisition of Skype (pending regulatory approval).
 
What does this acquisition signal if we don't just suggest it was to stop anyone else buying them?  Microsoft's history of large acquisitions is not earmarked by Brand Permanence of anyone save Microsoft - see a run-down here.  Was this therefore a defensive or aggressive move? Who is the enemy? And what does this mean to you or me?
 

Sites of interest this month


I put this site live in early May and Mike and Jonathan seem to be very pleased with it.  I now need to play catch-up with Mike's other websites to bring them up to the same look and feel, integrate the navigation and catch up with other product news.
 
 
The new site framework with both Dreamweaver and e-commerce content (supplied by Actinic) is now in place and in June we shall hopefully be populating the product content and finalising the colour scheme.  The above is just a screen shot of one iteration of the layout and possible (conservative) colour options using Adobe Kuler to help colour-matching.

Flying in France

 
It has been a year since I remodelled Sue's site(s) to split out the three different businesses she had into three separate sites and integrate with her very successful blog.  Well with a year's experience and market feedback (some of which was very, very useful), I did a major update to the home page contents in May and also simplified the navigation and de-cluttered the overall look and feel of the Flying in France site. A great improvement.
 
I continued with Robert's web marketing for his glass dsplay cabinets in France.  In May we reduced the bids for the Google advertising campaigns in order to bring the overall "Rank" down from 1 to position 2.  Position 2 is in fact the optimum rank for getting clicks and we were suitably rewarded with an increase in clicks and decrease (by one third) in costs!  Conversions of visitors to the site into actual sales remains a challenge - as it does right across Retail markets at the moment.
 
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