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June web news - Richard Martin Sent Wednesday, July 6, 2011
June News - Issue 24
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Google launches its social network "Google+". But can it challenge Facebook?

Having last written about "What could topple Facebook and How?" which prompted a good deal of interested response from my news network, Google obligingly announced the launch of its "Google+" social network (currently available by invitation only) the following week.
 
And whilst Google is publicly saying that "+" is not a competitor of Facebook... er, it is. 
 
So what is "Google+"? How does it work and could it topple Facebook?
 
 

Sites of interest this month


 
 
My client and I sat down and worked through colour scheme options until we reached a mix they felt they liked and which would suit their clientele. Probably bar tweaks here and there we are there with colours now.  I continued to translate the Actinic (Ecommerce) software from English to French, and my client went away to draft me the copy for a sample of their products so I can finalise the product template design. At that point we really need to upload this all onto the target website and start testing!
 
I continued with Robert's web marketing for his glass display cabinets in France.  I have been working on increasing "Click through rates" of the advertisements- since this metric is the best indicator of the relevance of the advertisement to what people are searching for.  Attention is now also turning towards improving organic search results, as these are of course free!
 
 
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