Web Design Trends in 2011

Having written search trend predictions in my newsletter back in January, here is the way the market is diagnosing web design trends so far in 2011. With market forecasts saying that sales of smartphones alone will finally top the PC market in 2011, the trend in site design consequently appears to be in sites adapting for mobile - with all that that implies to use of graphics, colour schemes, use of Flash, use of QR codes etc. With that: here is my view of trends this year.

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Client Successes through the Summer

In the pipeline:

3 Exciting potential client opportunities are currently under discussion:

1) A European Truck Dealership;

2) A Speciality Carpets supplier (e.g. car mats, red carpet events etc.);

3) A Yacht Brokerage.

This represents a very exciting pipeline. I would like to win them all - but am delighted just to have so many opportunities in play.

Existing:

"Vitrines d'expositions"

I continued with Robert's web marketing for his glass display cabinets in France. PPC is now well tuned and working well for him. Organic SEO enhancements have been applied to all pages. The site is about to be migrated to a Content Management System (CMS) and I have written the designer a series of considerations to implement during the conversion.

Mobilité Dynamique

To be honest, things went very quiet over the summer - my client flat out for all the right reasons - meant we simply didn't get together as much as we should. I am hoping to get things stoked back up again in September and finish this site.

Nearlyheaven

My work with Sue and her increasingly well recognised brand continues with enhancements little and often. Sue has just been on the Telly again - I'm hoping we might get a link to add to the site and I'll refer to it here!

La Croix Spa

This proposition has worked so well for us against all the odds this year I am about to get external help (I know that sounds bizarre when I'm talking about my own trade) to give me a second opinion and a plan of action for the French site and the Holiday Activities site. I just don't have time to do these myself and still react to these other pieces of work coming in. I know what I want to do, but I now need some help!

Green Energy

At the moment we're just keeping a watching brief on things here. The current investment environment and government dithering over the future of Green Energy funding in the UK plus bank reticence to lend to small businesses is making it a tough place to be at the moment. The guys have got the best proposition and the best websites :-) but we all knew 2011 was going to be a tough year for strategy and development.