As the Byrds sang "To everything, turn, turn, turn. There is a season, turn, turn, turn."  The same is true of matching Site design and Search Optimisation to your clients' "Buying Cycle". Different aspects of your site and advertising have to meet the different stages your clients have reached in their own purchasing process.  So you have to be aware of how your customers take their buying decisions and provide the appropriate content and purchase opportunities. Generically the stages a customer goes through before purchasing are:

More...

 

Sites of interest this month

"Vitrines d'expositions"

I was delighted when Robert contacted me out of the blue right at the end of February.  He had found me because his need (to expand his markets into France) matched exactly my offering.  He therefore found my site directly and contacted me - directly.  I have consequently helped him through March set up his advertising campaign - earning him his first two sales within 3 days of starting. This is hopefully going to become a long-term proposition, as Robert has a number of other bsiness lines that he is equally seeking to expand into Europe, depending on the initial success of his sales cabinets.

 

"Mobilite-dynamique"

Last week I was passed a very interesting referral by one of my newsletter readers :-)  to Catriona who is successfully marketing mobility scooters in France. In response to opportunity and competition she is wanting to expand her operation here and I have performed a preliminary piece of research on the market demand for these buggies in order to assess the likelihood of success, what directions we might want to look at etc.  Very interesting start and hopefully more anon.  (Thanks Rupert!)

 

Green Energy - client references

I finally caught up on some of my backlog with Green Energy and produced a site to hold their growing catalog of client references.  This site is also trialling a brand-new template I created for them. I probably need to fade the background a tiny bit more but the overall impression is exactly as I want it and forms a great basis for moving all their sites ahead with a more arresting and modern design. As Jonathan, commercial development manager for the company said "This site plus all the data pages really sets us apart from any other heating company in our industry". 

 

Ecotech