[U-Ofc] How Small Successes Become Larger Successes

Published: Wed, 10/02/19

THE UN-CHAIN LETTER From Scot McKay


"Unchain your office.  Unleash your dreams"

www.unchainedoffice.com



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HOW SMALL SUCCESSES BECOME LARGER SUCCESSES


There's no doubt about it.  When you're starting from square one, to
say it's "intimidating" to consider the many steps ahead to success
is an understatement.

That holds true in the corporate world, but is especially true if you
are in the process of "firing the boss" and trying your hand as an
Internet Entrepreneur.

Today, I'm going to show you a way to empower yourself through the
process that may seem very obvious once you hear about it, but which
almost nobody actually puts into practice.

And that's this:  Instead of focusing on the one big prize at the
end of the rainbow, learn how to rejoice in and even leverage the
*smallest successes* along the way.

Here's what I mean.

Way back in 1995 I left the "vida loca" of working with gang kids.

One of the sponsors of the non-profit I had worked for offered to
give me a job until I "decided what I wanted to do for a living".

As it turned out, that job involved selling business telephone
systems.

At the time I had zero knowledge of the business.

And that was probably music to my employer's ears.

You see, his shop was one of the smallest players in market where
we lived.  I found out very quickly that almost none of my prospects
even KNEW we were in that business.

Worse, we were known for being a cellular phone outlet.  Ouch.

What this meant was that whenever I called upon a client, no matter
how small their office was, I usually was met with the objection, "I
don't know.  You guys are into cell phones.  Are you sure you can
handle a 2-line by 4-station phone system?"

It was humiliating at times.

Then one day something magical happened. We sold a system to a
factory that had TEN lines and about THIRTY phones.

From that day forward, whenever I got the "cell phone shop" objection,
I cited our installation at that factory.

Objection overcome.

With a few more similar-sized systems under our belt, we were
finally able to persuade a chain of car dealerships to hire us to install
their $75K system.

At the time, that was a rather large deal for us!

Finally, the "big fish" came along.

A school district issued a request for proposals describing an
ambitious project to provide voice, data and video to all 40+ of its
campuses.

The year was 1996, still long before "VoIP" became a household
word.

Our boss thought we would be crazy to bid the ambitious project,
which called for some decidedly non-standard technology.

But empowered by our recent win with at the car dealership, a few
of my cockier coworkers and I persuaded the boss to play along.

There were about 25 bidders, including some Fortune 500 players.

But after about three days the phone rang.

The district had narrowed the field to SIX..and WE were being asked
to make a formal presentation!

No matter what else happened, we could always tell future prospects
that we were on the short list for a huge project like that!

After presenting, and a further narrowing down to three finalists,
our firm was finally awarded the *one million dollar* project.

Not coincidentally, I never heard the "cell phone shop" objection
ever again.

Can you apply the same thought process to building your Internet
marketing business?

Let me tell you, the lessons learned from back at that "cell phone
shop" have always remained with me.  There is no doubt about the
power of truly enjoying even the smallest successes, and leveraging
the heck out of them when going after the next level of success.

For example, are you just starting to build a mailing list of subscribers?

It's very easy to look at the most famous players in Internet
Marketing and think you'll never get anywhere close to where they
are.

But if you can stand up and cheer when you get your very first
subscriber, then you can probably believe that if one person is
interested in reading what you've got to say, then why wouldn't
thousands of others be also?

(This is especially true if it's someone whose e-mail address you
don't recognize as belonging to a friend or family member, right?)

And once you get to 500 subscribers, will knowing that your list is
then bigger than nine out of ten others empower you even further?

It should.

Just like the very first time someone actually pays real money for
that e-book you just put on Clickbank.

How many other authors out there have ever seen one penny of
revenue generated by their work?

Not many.  Heck, how many people out there have even actually
written that book they always talk about?

But indeed, if one person would buy your book, others will also.

Small successes.  Each one counts.  And more importantly, each one
leads to a larger success--but only if you believe it will.

Oh, and by the way, don't forget to tell others about your small
successes.

If you get a testimonial, print it in your sales page.

If you find a favorable review of your 3-book somewhere, link to
it in an e-mail for your subscribers to read.

Make the best use of those small successes, and someday when
they've become routine compared to the even greater things you are
accomplishing, you'll be able to look back fondly upon the "early
days" and see exactly how far you've come.

And the memories will be sweet.  After all, the journey really is as
sweet as the destination in many, many ways.  Enjoy the
adventure!

I'll talk to you again soon.


Here's To Greatness,

Scot McKay



If after reading this you believe it's time to get on the road to success
for yourself, why not drop me a note at "[email protected]"
and tell me your story?

Or, set up a time to talk for 25 minutes for free:



http://programs.deservewhatyouwant.com/talktoscot



I can give you one-on-one assistance with breaking free of the
"status quo" and getting on the path to true freedom.



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