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May 24, 2012  |  Volume 3, Issue 21

Hi Good news! I'm jumping up and down as I write this. Really!! Want to know why? (I trust you've said yes!) I've decided to take the Ideal Client Product that I created and had for sale off the sale rack and make it a FREE product. Why? Because I believe SO strongly that every business must know
 who their Ideal Client is (or as I like to say, "who they are doing what to"). If you don't know who your Ideal Client is, how can you do business effectively?  Ready to grab your copy? You can do that here. And please feel free to share this link with those in need of an Ideal Client. Thanks!




Two more things before we move on to the article below:Don't forget I'm running the Ideal Client Take Action Group starting  June 4th. This is your chance to get some 1:1 help in discovering your  Ideal Client. Details here.If you're looking for an affordable Master Mind Group to join, we start the 2nd week in June. All details here.Wishing those of you in the U.S. a Happy Memorial Day!
To your success,


Cindy Hillsey, CPC, ACCP.S. A big welcome to those of you who are new subscribers.
 I'm SO excited to have you on board with me! If you like what you read, please don't keep me a secret as we grow by referral. I never share or give away anyone's email address. Period. That's my promise to you.
















Are You Ready to Burn the Blueprint?by Cindy Hillsey

How many times have you come across a person, or business, that claims to have THE one answer for everyone? You know, the dreaded blueprint. The one that works for everyone (but you!). Can you think of an example? You probably have one in your inbox right now. Did you consider signing up for the blueprint program because you are convinced that the program is the answer to your problems or has the solutions you need? What if I told you that you need to burn the blueprint
 and delete those emails? Would you do the happy dance or would you become anxious? If you are doing the happy dance you already get the connection. If you are anxious, then please don't leave me now. Read on. The truth of the matter is there is nothing wrong with the blueprint. The blueprint works great. For. The. Person. Who. Designed. It. Do you get that? It is not a universal blueprint. It is a unique blueprint for their business. That is why it doesn't work for your business without you compromising your business to fit into that blueprint.And when you compromise your business to fit that blueprint, you send a message of confusion to your Ideal Client. Not to mention you frustrate yourself because you are continually changing/compromising your business to fit whatever blueprint that's come along.
Your business is successful because you are a unique individual. No one can do exactly what you do the way you do it. Period. That is why you don't have any competition. Your  Ideal Clients are unique individuals, and they come to you because you provide unique solutions and benefits for their situation. Otherwise, they would go to the business supermarket and pull a product off the shelf and consume it.Your Ideal Client is not looking for a blueprint. They are looking for a unique solution. The solution only you can offer. When you are looking for solutions for your own business, do the same thing and look for someone who can give you a unique solution. Someone who can craft the solution that is perfect for you!Burn. The. Blueprint.
Have questions or comments about this article? I'd love to hear from you over on my blog!


You are free to use material from the Bridging the Gap ezine as long as you include complete attribution, including live website link. The attribution should read: "By Cindy Hillsey, CPC, ACC of Virtual Partnering. Please visit http://www.virtualpartnering.com for additional information."


"Cindy Hillsey has been my business coach since April 2011 and what a difference she has made in my life! Not only have I grown professionally, but my personal growth and increased self-confidence are also apparent to those who know me. Having Cindy as a business coach has enabled me to redesign my business so it's a better fit and much more enjoyable for me. I never could have imagine the positive changes working with her would bring my way. So, if you're looking for a great coach who can help you evolve your business to new levels, look no further! Cindy is just the very best!"
Franni FerreroVery Virtualwww.VeryVirtual.com


Ever wonder if your style really reflects you? LaurieB at LaurieBStyle is the go-to gal if you have any questions about whether or not your style reflects you and your business!Here's what LaurieB has to say:"YOU are your brand. You are a walking business card for what you do. When your image reflects who you are and what you do, the rest comes naturally. Ideal clients flock to you, that promotion you've been waiting for happens, and you confidently take your business to the next level. 
Imagine feeling proud, confident, rejuvenated and motivated to breakthrough what's holding you back. With a renewed sense of self and a strong visual presence radiating success and attractive energy, you'll have the confidence to be wildly successful in your business, career and life."Ready for a change? Reach out and talk to LaurieB here.You'll love her energy and what she can do for you!




Cindy Hillsey, CPC, ACC, is a Creative Small Business Coach and the owner of Virtual Partnering, based in Grand Rapids, MI. Cindy has an extensive background in small business, both online and offline. By combining her experience, business skills, and her coaching skills, she is able to offer her clients a unique perspective to help them achieve their business goals. She coaches women entrepreneurs who wish to express their creativity through their business by helping them put a solid business foundation in place step-by-step so that they can grow their business while fostering their creativity. 
Cindy is a big believer in Think it! Create it! Market it! She loves to help women discover their version of a successful business (the Think it! part), then help them put steps in place to create their vision (the Create it! part), and then work on how to get the word out (the Market it! part). Cindy holds a Bachelor of Science in Management from Davenport University. She is a certified coach through the International Coach Academy. Along with being a member of the International Coach Federation (ICF), she holds the Associate Certified Coach designation through the ICF. Cindy's websites:www.virtualpartnering.comwww.chatsondemand.com



Thanks for reading! If you know someone who could benefit from Bridging the Gap, feel free to forward it to them. We always appreciate your referrals!



©2012 Cindy Hillsey and Virtual Partnering. All rights reserved.





</description><pubDate>Thu, 24 May 2012 10:02:27 -0400</pubDate></item><item><title>Tired of working with clients who sap your energy, ?</title><link>http://archive.aweber.com/vp-ezine/7kqpk/h/Tired_of_working_with_clients_who.htm</link><description>











Hi ,Have you signed up for my Ideal Client Take Action Group (TAG) yet? We start Monday, June 4th, and there's still time to sign up if you do it right now! If you're tired of feeling frustrated and not in control -- working with clients who sap your energy and feel really hard to help -- this TAG is for you! 
Click here for all the details! Looking forward to seeing you in June! P.S. This purchase applies toward my Client Appreciation Program.To your success,



Cindy Hillsey, CPC, ACC














©2012 Cindy Hillsey and Virtual Partnering. All rights reserved.







</description><pubDate>Tue, 22 May 2012 08:01:44 -0400</pubDate></item><item><title>Need a boost going into the second half of 2012, ?</title><link>http://archive.aweber.com/vp-ezine/B.t6E/h/Need_a_boost_going_into_the_second.htm</link><description>









Hi ,You're probably planning summer vacation and thinking about the kids getting out of school soon, but I wanted to give you a quick reminder about my Master Mind groups that start the second week of June. There are still a few spots available and I don't want you to miss out. 
If you're feeling a bit stuck and need a boost going into the second half of the year, don't miss this unique, affordable opportunity to join a Master Mind group created for people just like you. There will be two groups available -- one for those in business 3 years or less and one for those in business 3 years or more -- so you are supported by others who are exactly where you are.So if you could use some new ideas, support, mentoring and accountability to keep you motivated through 2012 you'll find all the details right here.If you know this is right for you, save your spot today. And if you have any questions please be in touch.Here's to a success-full summer!
To your success,


Cindy Hillsey, CPC, ACC











©2012 Cindy Hillsey and Virtual Partnering. All rights reserved.





</description><pubDate>Mon, 21 May 2012 08:00:56 -0400</pubDate></item><item><title>How does the rest of your year look, ?</title><link>http://archive.aweber.com/vp-ezine/8UCPk/h/How_does_the_rest_of_your_year.htm</link><description>











Hi ,It's mid-May, and if you're like me you're starting to evaluate your business year so far and look ahead to the second half of 2012. What does the rest of the year look like for you? Are you excited and ready to go ... or stuck and wondering how you'll get back on track? 
One of the most effective ways to move your business forward is having a group of experts to bounce ideas around, who support you, inspire you and hold you accountable. A Master Mind group is just that! Starting the second week in June I'm offering a unique, affordable Master Mind opportunity for small business owners, service-based entrepreneurs and sole practitioners. There will be two groups available -- one for those in business 3 years or less and one for those in business 3 years or more -- so you are supported by others who are exactly where you are.Here's what one Master Mind participant had to say ...
"This Mastermind group was fantastic! I was going in circles trying to determine my next move to build my business. With the support of Cindy's Mastermind Group, I found my focus and was finally on the road to building my business. The support and camaraderie helped me find the right ideas that I needed to move forward."LeeAnn PutnamLeeAnnPutnam.comSo if you could use some new ideas, support, mentoring and accountability in an affordable, quality Master Mind group ... look no further! You'll find all the details right here.My groups typically fill quickly so don't wait to sign up. If you know this is right for you, 
save your spot today.  And if you have any questions please be in touch.Here's to making the second half of 2012 your best ever!To your success,


Cindy Hillsey, CPC, ACC














©2012 Cindy Hillsey and Virtual Partnering. All rights reserved.







</description><pubDate>Thu, 17 May 2012 08:01:13 -0400</pubDate></item><item><title>Who are you doing what to, ?</title><link>http://archive.aweber.com/vp-ezine/NEmZk/h/Who_are_you_doing_what_to_.htm</link><description>











Hi ,You're attracting clients ... just not the right ones! Of all the essential pieces for business success, I believe knowing your Ideal Client is at the top of the list. Unless you know "WHO you are doing WHAT to," you're likely spinning your marketing wheels -- feeling frustrated and out of control. 
"Cindy's 'Your Ideal Client': THE Key to Your Marketing Success program is an absolute MUST-HAVE for all service-based entrepreneurs. In this program, Cindy doesn't focus on finding your niche or target market like everyone else does. She focuses on the key that makes a critical difference in attracting the RIGHT clients to your business, by going deep into discovering exactly who your Ideal Client is. It's this kind of clarity and specificity that effortlessly brings those perfect clients to you, the kind who are the most enjoyable to work with and who end up creating fantastic results "Alicia M. Forest, MBA6-Figure Business Breakthrough Mentorwww.AliciaForest.com Because I believe so strongly in the importance of knowing your Ideal Client, I created the 
"Your Ideal Client: THE Key to Your Marketing Success" Take Action Group to help support you in discovering your Ideal Client. The Ideal Client TAG begins on Monday, June 4th and I've limited the group to just 10 people so I can really focus on helping each of you through the process. Click here for all the details! Looking forward to seeing you in June! P.S. This purchase applies toward my Client Appreciation Program.
To your success,


Cindy Hillsey, CPC, ACC














©2012 Cindy Hillsey and Virtual Partnering. All rights reserved.







</description><pubDate>Mon, 14 May 2012 08:00:47 -0400</pubDate></item><item><title>[Bridging the Gap] Does Your Business Reflect the YOU of Today, ?</title><link>http://archive.aweber.com/vp-ezine/GLjjU/h/_Bridging_the_Gap_Does_Your.htm</link><description>











May 10, 2012  |  Volume 3, Issue 20


Hi !Happy Mother's Day to you! This includes the furry four-legged animals that you mother as well. ;-)As I mentioned in the last ezine, I am running the Ideal Client Take Action Group in June. If you've been struggling with finding your Ideal Client, this is a great time to spend 4-weeks with me and a small group of your peers in discovering 'who you do what to'. All details are here: http://virtualpartnering.com/idealclient-tag/

I'm also opening up two new Master Mind Groups beginning in June. One 
group is for those of you who've been in business 3 years or less and 
the other group is for those of you who've been in business 3 years or 
more. Come join us and move your business forward! All details are at: http://virtualpartnering.com/mastermind/If you're looking for a re-fresh in your business, both of these programs are a good place to start. And speaking of re-fresh, do you see yourself in the article below? To your success,


Cindy Hillsey, CPC, ACCP.S. A big welcome to those of you who are new subscribers.
 I'm SO excited to have you on board with me! If you like what you read, please don't keep me a secret as we grow by referral. I never share or give away anyone's email address. Period. That's my promise to you.





















Does Your Business Reflect the YOU of Today?by Cindy Hillsey







There seems to be a common thread among all my coaching clients right now, and that thread is their business no longer reflects who they are today! My question to you is this: Does your business reflect who you are today or does it reflect who you were?Recognizing how hard it is
 to keep current in a changing environment my hat is off to you if you said your business reflects who you are as of today!If you are like the majority, however, your business more than likely still reflects the you of the past. How do you know if your business still reflects the old you? Here are some signs:You have skills that are not listed on your website and your current clients don't know about these skills.You are being asked by your client to do things that are beyond your skillset and you cringe thinking about doing them.You no longer like/want your current clients (or a majority of them)!You 
have a static website rather than a dynamic one.Your Welcome Packet hasn't been updated since you opened your doors for business.Your work seems like work - the thrill is gone!Your clients no longer refer you.You've entertained the idea of getting a J-O-B.If you found yourself nodding your head yes to any or all of the above questions, it's time for you to spend some quality time working ON your business and giving it a new lift! Put some business bounce back into your business!Here are some things you can do:Take an honest look at your skillset. 
See what still works and what you still enjoy doing. Purge the rest.Make a list of new skills you would like to acquire. (Hint: If you find yourself putting the word 'should' in front of a new skill, ask yourself this question: Is it because *I* want to learn more information about this particular skill OR is it because I think I *should* know how to do this because everyone is doing/needs this?)Update your Ideal Client profile! (This is also a good exercise as it helps you to determine what skills to keep, what skills to acquire, and what skills to purge.)If you can't create a new website yourself, put on your CEO hat and find someone who can capture the new you in your new website.Do you still need a Welcome Packet?
 If so, update it and keep is short, sweet, and simple! Only collect the information you need.You may want to consider hiring a business coach to refresh, refocus, and re-energize both you and your business. I have some openings and would love to work with you via a Focus Day or a coaching package.If your clients no longer refer you, see the above 6 items and begin to work on them now!Hire a business coach to figure out if this is really where you need to be or if you are just feeling dead-ended in your current incarnation.It is important to 
continually adjust and tweak your business as the environment changes. If you don't, you risk becoming out-of-date and obsolete. You'll be like the food item in the pantry that has an expiration date stamped on the bottom - Best if used by xx-xx date! :)


You are free to use material from the Bridging the Gap ezine as long as you include complete attribution, including live website link. The attribution should read: "By Cindy Hillsey, CPC, ACC of Virtual Partnering. Please visit http://www.virtualpartnering.com for additional information."


"Working with Cindy has officially changed the course of my business for the better. Having started my own company as an Image Consultant and Personal stylist, and navigating the business terrains with a creative mind, there was so much to the business side that I had yet to grasp. My business was functional but bringing in clients had been a constant challenge for me. My marketing efforts were unfocused and very vague. I was afraid to un-include any potential clients and therefore tried to invite everyone into my world, which proved to be extremely unsuccessful.
But then I met Cindy. In just 3 hours of working with her, I figured out not only who my Ideal Client was but the power of even having one! I quickly updated my website copy, marketing efforts and all around business strategies and instantaneously saw results. Almost every single person who contacted me about my services was exactly my Ideal Client. It was astounding to say the least! I had no idea it really would work, until it genuinely worked!Since Cindy and I worked together I've had more clients in the past 3 months than I had in the past 6 months prior. Tried, tested and proven. Cindy's focused methods were concise, effective and have officially pushed my business into the next level! I couldn't be more grateful."Laurie BruckerLaurieBstyle.com



I know many of you follow me on Facebook and notice that I share (almost daily!) the updates by Numbers by Shey. Shey is a master at what she does! She is a spiritual numerologist who understands how numbers connect beyond the physical world and into the intuitive center of us. She will light your path!
I met Shey last April and she changed my life. I had been feeling very stuck in what I was doing and where I was going. After spending an hour with Shey, she explained why I felt stuck (it had to do with where I was in my 9-year cycle), and more importantly, what I could do to remove that stuck feeling. She provided me with a road map of the next several months. It was so freeing to hear what she had to say! All I can say is this: She is on my calendar for quarterly check-in's!You can find Shey on Facebook or her website. Take a look and see what's waiting for you!





Cindy Hillsey, CPC, ACC, is a Creative Small Business Coach and the owner of Virtual Partnering, based in Grand Rapids, MI. Cindy has an extensive background in small business, both online and offline. By combining her experience, business skills, and her coaching skills, she is able to offer her clients a unique perspective to help them achieve their business goals. She coaches women entrepreneurs who wish to express their creativity through their business by helping them put a solid business foundation in place step-by-step so that they can grow their business while fostering their creativity. 
Cindy is a big believer in Think it! Create it! Market it! She loves to help women discover their version of a successful business (the Think it! part), then help them put steps in place to create their vision (the Create it! part), and then work on how to get the word out (the Market it! part). Cindy holds a Bachelor of Science in Management from Davenport University. She is a certified coach through the International Coach Academy. Along with being a member of the International Coach Federation (ICF), she holds the Associate Certified Coach designation through the ICF. Cindy's websites:www.virtualpartnering.comwww.chatsondemand.com



Thanks for reading! If you know someone who could benefit from Bridging the Gap, feel free to forward it to them. We always appreciate your referrals!


©2012 Cindy Hillsey and Virtual Partnering. All rights reserved.







</description><pubDate>Thu, 10 May 2012 10:00:46 -0400</pubDate></item><item><title>Can you believe we're almost half way, ?</title><link>http://archive.aweber.com/vp-ezine/74zvk/h/Can_you_believe_we_re_almost_half.htm</link><description>











Hi ,We're almost half way through 2012 -- how are you feeling? Are you accomplishing the goals you set at the beginning of the year? Are you hitting your income mark each month? Are you satisfied with where you're at in your business? 
If the answer to those questions is YES -- congratulations! BUT if you're coming into mid-year feeling less than fabulous and need new ideas, support, mentoring and accountability to keep your momentum up I have just the thing -- a Master Mind Group!Starting the second week in June I'm offering a unique, affordable Master Mind opportunity for small business owners, service-based entrepreneurs and sole practitioners. There will be two groups available -- one for those in business 3 years or less and one for those in business 3 years or more -- so you are supported by others who are exactly where you are.Here's what one Master Mind participant had to say ...
"When I joined Cindy's Master Mind group, I wasn't sure what to expect; and I sure didn't feel that I had much to contribute. I soon found, though, that it isn't just "Cindy's Master Mind." It belongs to every one of us in the group. We all share equally in the support, affirmations and ideas that come out of each call. I felt encouraged, validated and valued. I gained valuable support, ideas and information. I networked and offered advice and made some new friends. Cindy really knows how to bring out the best in all of us and provide a safe and nurturing environment to bring us together. I'm grateful to be a part of it."Shey ZenkerNumbersByShey.comSo if you've been looking for an affordable, quality Master Mind group to support you and your business through 2012 ... look no further! 
You'll find all the details right here.My groups typically fill quickly, so don't wait to sign up. If you know this is right for you, save your spot today.  And if you have any questions please be in touch.Here's to making the second half of 2012 your best ever!To your success,



Cindy Hillsey, CPC, ACC














©2012 Cindy Hillsey and Virtual Partnering. All rights reserved.







</description><pubDate>Mon, 07 May 2012 08:00:57 -0400</pubDate></item><item><title>Are you in the driver's seat of your business, ?</title><link>http://archive.aweber.com/vp-ezine/KxeJk/h/Are_you_in_the_driver_s_seat_of.htm</link><description>











Hi ,Just a quick reminder that registration is now open for the Ideal Client Take Action Group (TAG) that begins June 4th! I'm offering both a day and evening option for those of you who prefer evenings.The Ideal Client TAG is a step-by-step process
 designed to help you discover your Ideal Client. This process will focus on how to identify your Ideal Client, their problems, your solutions to those problems in a language they understand, and the benefits your Ideal Client receives by working with YOU. By discovering who your Ideal Client is, you are back in the driver's seat of your business!Click here for all the details! Looking forward to seeing you in June! P.S. This purchase applies toward my Client Appreciation Program.
To your success,


Cindy Hillsey, CPC, ACC














©2012 Cindy Hillsey and Virtual Partnering. All rights reserved.







</description><pubDate>Fri, 04 May 2012 08:01:15 -0400</pubDate></item><item><title>Have you met your Ideal Client, ?</title><link>http://archive.aweber.com/vp-ezine/HVrkk/h/Have_you_met_your_Ideal_Client_.htm</link><description>











Hi, !We're almost halfway through 2012.  Have you discovered your Ideal Client yet? If not, then now is a great time to join my Ideal Client Take Action Group! Because if you don't know "who you are doing what to" you are leaving a lot on the table.  We start June 4th.
As a valued member of my community, I would like to offer you the opportunity to join this TAG. If you are ready to discover your Ideal Client (in other words who you are doing what to), won't you please join 10 others and myself as we go through the process? Click here for all the details! P.S. This purchase applies toward my Client Appreciation Program.
To your success,


Cindy Hillsey, CPC, ACC














©2012 Cindy Hillsey and Virtual Partnering. All rights reserved.







</description><pubDate>Mon, 30 Apr 2012 08:01:47 -0400</pubDate></item><item><title>[Bridging the Gap] Target Market? Niche Market? Ideal Client? Does it matter?</title><link>http://archive.aweber.com/vp-ezine/ANOB./h/_Bridging_the_Gap_Target_Market_.htm</link><description>











April 26, 2012  |  Volume 3, Issue 19


Hi !Spring has sprung in West Michigan! I, for one, am looking forward to the spring because it always brings new ideas. I attended the Wealthy Thought Leader Conference via simulcast last weekend and my head is still spinning with the wealth of ideas that were presented and generated. Look for some of those ideas to start rolling out mid-May. Yay!
Many of you know that I beat the drum about finding your Ideal Client and how important that one piece of information is to your business. I am going to run an Ideal Client Take Action Group beginning Monday, June 4th. Let's work together to find your Ideal Client so you can do the work you love. Look for details in your inbox on Monday, April 30th.I've had some questions about when I would be opening up the next Master Mind group. I am happy to say that this will happen in June as well. Look for an announcement on Monday, May 7th about how you can join us!Enjoy the article below about the importance of knowing your Ideal Client!
To your success,


Cindy Hillsey, CPC, ACCP.S. A big welcome to those of you who are new subscribers.
 I'm SO excited to have you on board with me! If you like what you read, please don't keep me a secret as we grow by referral. I never share or give away anyone's email address. Period. That's my promise to you.





















Marketing and Your Ideal Clientby Cindy Hillsey


Ideal Client. Target Market. Niche Market. They all mean the same thing, right? Wrong! And this, I believe, is where the confusion sets in for many business owners. How many times have you read an article, attended a seminar, and/or just had a conversation with someone where all three of these terms are used interchangeably? I'll bet by now you don't even hear those words anymore. And if you do, do you really understand what they mean and how they apply to your business? 
Unless you are clear about what these terms mean for your business, you will more than likely struggle with marketing your business.I have a number of clients who contact me with what they call 'marketing problems'. They are having a difficult time filling their practice. During our conversations, I find they don't really have a marketing problem so much as they have an Ideal Client problem. They are trying to be everything to everyone. When I ask them who their Ideal Client is I am usually given a broad, vague answer such as: women, or women in transition, or Coaches, etc.. While that sounds great, it doesn't tell me who your Ideal Client is and why she's ideal. 
If you don't know who you are doing what to, how can you do it? And therein lies the real problem: It's not about marketing, but about knowing who you are marketing to and why at a deep core level.Let's talk a bit more about Target Market, Niche Market, and Ideal Client. These terms do not mean the same thing. Please don't confuse them as they serve different functions.Target Market - This is a grouping based on one or more common characteristics. For example, age, sex, location, occupation, product purchases, etc.Niche - This is primarily an occupational grouping. For example, Sports Channels, Financial Planners, Coaches, CPAs, VAs, etc.Ideal Client
 - This is the person (and yes I am going to refer to this as one person even though you will have several of the one person) who you connect with at your core. This is the person you know extremely well, so well, in fact, that you can list their problems as though they were your own problems. You understand their values, desires, beliefs, as well as you understand your own. It is because of this deep understanding that you are able to offer effective solutions and/or guidance to your Ideal Client.It is this concept around the Ideal Client that will allow you to address the problems of your Ideal Client, offer solutions to your Ideal Client, and create the content on your website that speaks to your Ideal Client. In turn, this will allow you to market more effectively 
and easily. Once you know who are doing what to the rest of your marketing becomes easier.Let's take a moment and review some essential elements of the Ideal Client: It's counter-intuitive in the sense that it is most effective when your Ideal Client is highly specific and narrow. When you try to be everything to everybody, you end being nothing to anybody. There is a common center of interest and/or lifestyle of your Ideal Client. Your Ideal Client exists in a sufficient quantity. Your Ideal Client has the ability to pay you. (Hint) Your Ideal Client is really you on some level!What does having an Ideal Client do for you and your business?
     An Ideal Client provides you with a clear vision and an obvious focus.     It enhances your credibility and your reputation.     It increases the demand for your services because of the specialized market.     It greatly simplifies marketing and increases your return on investment (ROI).     It provides a firm base from which you can expand your business.So, how do you go about determining who your Ideal Client is? 
 One way I would suggest is for you to write a story about your Ideal Client. Give him/her a name, an education, a family life (single or not), a social life, a business, and write about the problems they have in their business that you can help them solve. Get very detailed. Let me repeat that...get very detailed. I want you to know this person  like you know your family! These questions should help you begin  to craft your Ideal Client:What are the basic characteristics of your Ideal Client? (demographics, age, gender, salary, education, location, etc.)Who are your clients? Are they business executives, artists, small business owners, micro business owners?What kind of values does your ideal client have? Do these values match yours?
What exactly do your Ideal Clients do? How do they need your help? (Be very specific in your answers to these two questions.)How do your Ideal Clients treat you? Do they pay on time? Do they understand you are a business owner and treat you as such?Whether you know exactly who your Ideal Client is or not, please take the time to answer the above questions so that the next time you are asked, "Who is your Ideal Client? You can answer them without hesitation! Have questions or comments about this article?
 I'd love to hear from you over on my blog!


You are free to use material from the Bridging the Gap ezine as long as you include complete attribution, including live website link. The attribution should read: "By Cindy Hillsey, CPC, ACC of Virtual Partnering. Please visit http://www.virtualpartnering.com for additional information."



"My daughter introduced me to Cindy. I thought it would be a pleasant hour over coffee. I had no idea that my life was about to change dramatically. Literally within minutes, Cindy recognized that my small local business could be so much more. Over the next few months, she created and helped me develop an Internet marketing plan that transformed what was once just a daydream into a reality. Not only does Cindy have the professional skills, education and experience to expand whatever venture you're working on, she also has exceptional intuitive abilities and a coaching style that makes you feel like absolutely anything is possible. She is never without ideas, resources and encouragement. She gave me my dream and changed the course of my life - again, within just months. I am still in awe."Shey ZenkerNumbers by Shey
www.numbersbyshey.com


If you are thinking about, or looking for, someone to help you build your web and social media presence, I can't recommend Jackie Cunningham of Green Kite Virtual Solutions highly enough! Jackie has created all my websites, ezines, and will be updating my Fan Page next! She's a pro at what she does and has that wonderful ability to be able to speak in your voice. You can find Jackie at Green Kite Virtual Solutions
. 





Cindy Hillsey, CPC, ACC, is a Creative Small Business Coach and the owner of Virtual Partnering, based in Grand Rapids, MI. Cindy has an extensive background in small business, both online and offline. By combining her experience, business skills, and her coaching skills, she is able to offer her clients a unique perspective to help them achieve their business goals. She coaches women entrepreneurs who wish to express their creativity through their business by helping them put a solid business foundation in place step-by-step so that they can grow their business while fostering their creativity. 
Cindy is a big believer in Think it! Create it! Market it! She loves to help women discover their version of a successful business (the Think it! part), then help them put steps in place to create their vision (the Create it! part), and then work on how to get the word out (the Market it! part). Cindy holds a Bachelor of Science in Management from Davenport University. She is a certified coach (CPC) through the International Coach Academy. Along with being a member of the International Coach Federation (ICF), she holds the Associate Certified Coach (ACC) designation through the ICF. Cindy's websites:www.virtualpartnering.comwww.chatsondemand.com



Thanks for reading! If you know someone who could benefit from Bridging the Gap, feel free to forward it to them. We always appreciate your referrals!


©2012 Cindy Hillsey and Virtual Partnering. All rights reserved.







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