"A laugh, to be joyous, must flow from a joyous heart, for without kindness, there can be no true joy."
"And by the way, everything in life is writable about if you have the outgoing guts to do it, and the imagination to improvise. The worst enemy to creativity is self-doubt."
- Sylvia Plath
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Social Media is Here to Stay
Facebook, Twitter, Pinterest, Google Plus, and Foursquare are just some of the social media names we now recognize. Whew that is a lot of posting, tweeting and interacting all done via the internet.
I sometimes feel like I want to chuck it all out the window and move to the middle of a mountain forest. I miss the days when we had to attend home fellowships or quilting bees to get our social interaction. At the same time, I enjoy connecting with many different people from across the globe via social media. The key is to keep it all in balance.
I believe that limiting the amount of time we spend on social media is a good thing and that we can maximize our social media interactions by using them to create new and actual connections (by picking up the phone and calling that FB friend for example). When we do interact through social media, whether it be for our business or for personal interaction, there are definitely some rules and etiquette to be aware of.
My guest expert today is Emily Stoik who is a mom, an entrepreneur and a woman who has expertly used social media for her businesses. She is going to offer us some practical tips to avoid social media fax paus.
Please visit our Facebook page and tell us about your favorite ways to use social media to enrich your lives. Simply log on to Facebook and "like" our page at: Women Who Thrive and share your thoughts.
Social Media Faux Pas- Social Media Marketing Do's and Don'ts: The Top 5 "DON'TS" of Social Media Marketing
by Emily Stoik, Internet Marketing Expert, Business Owner - Energetic, Fit and Healthy
Using Social Media is one of the best ways to promote your business (big or small!) but only IF used correctly!!
Believe it or not, SPAM is not the only Social Media Faux Pas that happens on the list of top social networking sites such as Facebook and Twitter. There are actually (at least) 5 other Major stumbling blocks when it comes to Social Media Marketing.
Here are the Top 5 Social Media Faux Pas-- The Don'ts of Social Media Marketing:
1- Ignoring Your Customers: Ignoring your customers is one of the absolute worst Social Media Faux Pas. Social Media Marketing is NOT all about YOU. It is all about them--the people you are connecting with; your fans and customers! When your customers or Facebook Fan Page fans/friends make a comment or post on your page or profile (even if it's a negative one), it is important that you respond in a professional and timely manner. When it comes to Social Media and Facebook Fan Page Strategy, every source of feedback gives you and your business an opportunity to respond and improve so that you can keep your fans happy and coming back for more!
2- Ignoring Your Competition: This is another BIG Social Media Faux Pas! Whether you are a part of the Real Estate Industry, Health and Wellness Industry, Virtual Assisting or Arts and Crafts, you can assume that you are NOT the only one! So it would be silly to just spend your time on Facebook and/or Twitter and not pay attention to your competitors as well. The great thing about Social Media is that it gives you a unique opportunity to stay in the loop with what is going on in your industry. You can use sites such as Google Alerts, Tweet-Beep or RSS Feeds to receive automatic alerts any time one of your competitors is mentioned online.
3- ARGUING!: Ok, so this might be one of my biggest pet peeves when it comes to Social Media Faux Pas! Please don't argue! It is so unprofessional! When it comes to Social Media and the do's and don'ts of effective Social Media Marketing, it is absolutely critical to remember that your business and your brand will be judged based on how you react and respond to customer and fan comments. So arguing with a customer (especially on a public platform such as your Facebook Fan Page or on Twitter) will just be a losing battle for you and your business! Stay calm and stay professional no matter what is said to or about you and your business online.
4- Wasting Your Time: Another top Social Media Don't would be just wasting your time. Social Media can be a lot of fun and give you things to do to kill time when you're bored such as playing games and checking up on friends and family. But if you're not careful, a few hours can go by before you even know it! So by all means, check your social Media sites on a daily basis. Get back to comments, questions and private messages. Post important updates and keep your profiles and Facebook Fan Pages fresh and unique, but don't fall into the trap of needing to see everything that is happening or playing games that suck out precious time from your business day. Stay focused and on track!
5- Not Living Up to Your Promises: One of the last Social Media Faux Pas to be careful of is failing to live up to your commitments and promises. Remember, that Social Media is a public platform. So if you make a promise to deliver something and that promise is made as a public comment, post, tweet or status update then you must be doubly sure to deliver and stick to your word! Social Media can make the dynamics between business and customer more complex and involved in many ways, so you have to remember and be aware that everything you do and say reflects on your brand. But when you handle it it positively, it is well worth your time and effort!
Social Media is such a fun way to promote your business online. And if you avoid these Social Media Faux Pas and top Social Media Don'ts you'll be that much more effective in building a positive reputation for you and your business!
About The Author:
Emily Stoik, Internet Marketing Expert, Business Owner (Energetic, Fit and Healthy)
Emily Stoik is first and foremost, a mother. She has long been recognized as an internet marketing expert with specialties in article writing and social media.
Emily and her husband Shawn are a power couple who owns their own business providing some of the highest quality health and weight loss products on the market. If you would like to learn more about Emily, Shawn and their business - you can visit one or both of the websites listed below.
Three Fun Ways to Keep the Balance in this Electronic/Digital Age - by Sherry Collier, LMFT
1. Take up a craft or art hobby. Working with your hands to create something is a missing ingredient in many of our lives. Before microwaves, televisions, cell phones and video games we created all sorts of things to use for fun or for needs. We used to hand-craft dolls, games, toys and art to give as gifts, to hang on our walls, and to make life a little more "embellished". We also had to create things with our hands to make life easier. We created hand-cranked ice cream makers, washing machines, and a plethora of tools or appliances.
The hand-crafted life offers a more mindful lifestyle. When we actively use our creativity and our hands, we cannot numb out in front of a television show or whittle away hours typing Facebook posts. Keep the balance and you'll keep your mental, emotional, physical and spiritual health!
2. Outdoor Activities will help us keep our lives in balance. Getting sunshine, fresh air and nature views provides our minds, bodies and spirits the ingredients of a healthy life. Studies have been done that show us the incredible benefits of viewing nature through a window versus viewing a concrete building or some other man-made view.
There are so many ways to participate in outdoor activities - hiking, collecting leaves, seeds and pods that have fallen from trees or plants, planting flowers, growing a garden or swimming (preferably in a lake or the ocean).
3. Read a book. Instead of crashing in front of the computer or television, challenge yourself to pick up a book instead. Read something fiction or read something that will improve your life in some way - it doesn't matter. The act of reading engages your brain the way television cannot. It engages your ability to visualize (in your imagination) in a way that requires your brain to work for it (whereas television creates lazy imaginations as all the images are provided for us).
Enjoy your May!
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Sherry Collier, LMFT and Business/Life Strategist - http://www.revealmysuccess.com