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March, 2012

• Have You Embraced the Informational "Shift"? Sent Thursday, March 15, 2012 , After reading an article this morning about a major change in the way a 244-year-old company delivers products, I posted the following tip to my Facebook page: If you want to sell what your target audience buys, learn to see your marketing from your target audience's eyes. In an acknowledgment of the shifting media landscape and the growing reliance on digital mediums, Encyclopaedia Britannica Inc. announced this week it will no longer offer print editions of its reference […]

January, 2012

• Is this what you're looking for? Sent Wednesday, January 25, 2012 Hey , You probably know me as a copywriter, marketing strategist or perhaps just someone who shares valuable marketing insight via e-mail. Or maybe you found me after reading my book, The Reluctant Writer's Guide to Creating Powerful Marketing Materials, or as a result of a speaking engagement. Regardless of how we were introduced, in the past, you could get my help in two ways: 1. Hire me to write your copy. 2. Learn from my trainings. Let's look at option #2 ... As you may know, […]

October, 2011

• A Mind-Manipulating Word That Can Create Buyers Sent Tuesday, October 4, 2011 : I'm about to give you a four-letter word that could make prospects more likely to buy your product/service. The word's effectiveness is backed by research. But I must admit, until recently, I never saw reference to its use as a mind-manipulating tool in marketing. This trick is detailed in Martin Lindstrom's new book, Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (great title, isn't it?). In Chapter 6, Lindstrom, a marketing and branding expert […]
• So what really works with e-mail? Sent Saturday, October 1, 2011 Happy Saturday, . This morning on my daily run, I couldn't stop thinking about a few new ideas. So I'm sending a rare Saturday e-mail to get your feedback on one of them ... I'm considering doing a live video presentation to reveal several strategies for writing effective e-mails. In addition, I thought I'd address topics such as how to set up an e-mail campaign ... ways to automate your e-mails ... the anatomy of an effective e-mail message ... the best times to send your e-mails […]

September, 2011

• Try this writing formula on your next marketing piece.. Sent Tuesday, September 27, 2011 : If predicting the location of NASA's falling satellite debris proved easier than writing your last marketing piece, then the formula you'll soon see should help solve your struggles. But before revealing the process, understand I take zero credit for this tip. The recognition goes to Bob Bly, a renowned copywriter and author of several best-selling books on copywriting and marketing. (Yep, even Bob's freebies at http://www.bly.com are outstanding). Last week, I heard Bob on an […]
• 6 Words That Will Make You a Marketing Superstar Sent Tuesday, September 20, 2011 : Imagine asking a room full of business owners and entrepreneurs for their definitions of marketing. You'd probably hear several words repeated, such as sales, selling and promoting. But it's likely many would miss mentioning a critical piece in the marketing process -- something you need before anyone considers spending a single cent with you. Trust. That's why I came up with the following definition: Marketing is the process of establishing trust in a way that proves you […]
• I need your help Sent Friday, September 16, 2011 : I recently had a situation come up that I'm hoping you can help me with. On Tuesday, I responded to a media inquiry on HARO. A reporter asked for business owners who could share the single marketing thing responsible for generating most of their customers. Without a doubt, one area of my marketing powers my business (as well as opportunities outside it). But I know this strategy isn't shared by most business owners. That's why the reporter's query got me thinking ... You […]
• Ways and Words That Cause People to Share Your Content Sent Tuesday, September 6, 2011 : Remember the marketing prediction I shared with you late last year? Released on Dec. 28, 2010, my article titled, The Trend That Will Drive Marketing Success in 2011, explained significant changes in the marketing world. The piece stressed how you -- as a small business owner and entrepreneur -- can now compete on a promotional level with larger companies aided by bigger budgets. Back then, I described the way you contend is by creating shareable content. After all, people no […]

August, 2011

• A Sneaky Way to Generate New and Repeat Business Sent Wednesday, August 31, 2011 : Lately, I've noticed several TV advertisers using a sneaky (and super smart) marketing method to lure new customers. What's great about the approach is, in addition to attracting new buyers, it also gets current customers to make more purchases. In the examples you're about to see, you'll notice the commercials promote products. However, you can apply the same marketing method just as effectively to professional services. Before I reveal the method, let me show you the […]
• Thank you Sent Saturday, August 27, 2011 : Today is a big day for me ... a day that couldn't have happened without you. So, even though it's Saturday, I wanted to send a quick note to express my appreciation. Today is the one-year anniversary of receiving the first royalty payment for my book, The Reluctant Writer's Guide to Creating Powerful Marketing Materials: 61 Easy Ideas to Attract Prospects and Get More Customers. Sure, I could celebrate the date the book was released (as is a common practice). But since the […]

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