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A Mind-Manipulating Word That Can Create Buyers Sent Tuesday, October 4, 2011 : I'm about to give you a four-letter word that could make prospects more likely to buy your product/service. The word's effectiveness is backed by research. But I must admit, until recently, I never saw reference to its use as a mind-manipulating tool in marketing. This trick is detailed in Martin Lindstrom's new book, Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (great title, isn't it?). In Chapter 6, Lindstrom, a marketing and branding expert […]
So what really works with e-mail? Sent Saturday, October 1, 2011 Happy Saturday, . This morning on my daily run, I couldn't stop thinking about a few new ideas. So I'm sending a rare Saturday e-mail to get your feedback on one of them ... I'm considering doing a live video presentation to reveal several strategies for writing effective e-mails. In addition, I thought I'd address topics such as how to set up an e-mail campaign ... ways to automate your e-mails ... the anatomy of an effective e-mail message ... the best times to send your e-mails […]