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Intelligence
For Smarter Job Search
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This week:
 Leverage LinkedIn Power Tools
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- How to Leverage LinkedIn's Secret Information Gold Mine
- Secret to Powerful LinkedIn Profile SEO: Leverage Skills & Endorsements
- Grab Recruiter Attention with LinkedIn Projects
- Hidden LinkedIn Networking Power Tool: Schools
Next Week: Beat the Crowd -- Be Found!
In a competitive job market, you will see a lot more
success if you find ways to operate differently than other job seekers and stand out. LinkedIn Company pages provide an under-utilized way to do this â by allowing you to quickly and easily research employers, get noticed by employers, and turn the interview into a job offer by asking great questions and showing off all of the research you have done.
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Leveraging Company pages is an opportunity to do things differently in your job hunt and set yourself apart. In this article, job search expert and former recruiter Biron Clark walks you through a few simple yet very effective ways to use an employerâs LinkedIn Company page to your advantage to get hired.
Genuine Work-From-Home/Remote
Jobs
Many people make the mistake of underestimating the impact
of the Skills & Endorsements section of their LinkedIn Profile. According to LinkedIn, "Skills are among the most common queries performed by recruiters and hiring managers," so Skills make you more visible to the people who are filling jobs.
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If you have added at least half of the allowed 50 Skills to your profile, expect to be more visible to employers and recruiters and have countless profile viewsâincreasing your chances of being discovered as the perfect candidate. In this article, Job-Hunt Editor Susan P. Joyce describes how to choose the best skills for you, how to make them effectively visible, and how be endorsed for
them.
The Projects section is a powerful part of LinkedIn,
impacting the siteâs search algorithm. Projects do NOT have to represent formal initiatives from your work history. Some projects have formal names, like NASA's Project Gemini, but most projects have unofficial names simply describing the task being accomplished, like the website conversion, the e-mailed newsletter, or the inventory update. Those unofficial projects are fine.
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The Projects section can facilitate your findability as a candidate, especially when you add a substantial number of keywords associated with those projects. In this article, LinkedIn Expert Laura Smith-Proulx shares very valuable tips on how to leverage the LinkedIn Projects section of your profile.
In this article, Susan P. Joyce
shares how you to maximize your profile's education section, and how to find alumni/ae of your schools at your target employers plus sample messages for reaching out through LinkedIn to other alums. The school is the glue that makes connecting and networking both easier and more effective.
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Do not limit your connections to people who attended when you did. Connect with people who attended at a different time, before or after you attended. Having something in common with a stranger, like a school you both attended, can ease the stress of reaching out, providing "common ground," and starting the conversation.
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