Copywriting is persuasive writing where you are directly asking readers to buy, subscribe, or join the cause. As writers we hold in our keyboarding hands a responsibility to tell the truth and ensure the products, services, charities, or causes we are paid to write about are presented accurately and authentically.
Exaggerating product benefits and purchase outcomes
might result in initial sales for the client, but will not win them (or you) repeat business and long term success.
This blog post is part 2 in a series about ethics for copywriters and focuses on the way you frame your text, source your materials, and represent products (your products and your client's products).
If you are a new copywriter it also will help you sift through the mountains of projects you get asked to do and decide on the ones that are worthy of your attention.
Being an ethical copywriter makes good business sense: you develop a reputation of integrity and get to work with reputable clients -- good people whose products and services are adding real value to the
world.
#copywriting #ethics