[Our Transitioning Times] Communicating Your Value and Ability to Meet Their Needs

Published: Wed, 11/15/23

 

Welcome
 

Dear Readers:

Twice a year, for the last several years, I have been proud to devote my expertise to the Project Management Institute of New Jersey’s twice a year Career Fair.  Started through the inspiration of PMI-NJ member Elaine Tanimura, the Fair’s intent is to provide its membership guidance on how to best go about their career search. The nature of the project management field is that project managers are often in job search many times in their career. From companies only bringing them on for a particular project, to company mergers and acquisitions, to company growth spurts or contractions, it is a field which while highly rewarding, faces the reality of your skills are needed for a particular period, and then not needed at that moment at your place of business.

My role for the last several fairs has been to review resumes for about 20 attendees who request a resume review to be done in the two weeks that follow the fair. While for some a resume review is to indicate with red pencil how you can word this differently or that differently, I take a different approach, (likely as while resume writing is one service I offer, it is not my primary role). As a Career Coach who is all about Job Search Strategy, I love not only providing resume feedback to the attendees that sign up for the review, but also discuss a strategic approach with them for the resume design.

I always remember when my career coaching training was conducted by the Five O’Clock Club in 2011, their training having the following line. The founder of the company, Kate Wendelton indicated she was often asked by job searchers if they had a good resume. Kate’s response was always, it depended on whom it was your resume is meaning to attract. I never forgot that thought. Yes, there may be certain thoughts on resume presentation styles, lengths, appearances, and sections, (and I will willingly share my thoughts in our main feature this month), but the key question is, who is your reader? What are their challenges and pain points? What may they be seeking in the person they are looking to hire?   

Many may say, how am I supposed to know the answer to those questions? While there may not be a 100% definite way to know, sometimes there are clues. Certainly, a job posting provides some thoughts to ponder. Reading about the company, their goals, mission, projects coming up in the immediate future provide others. Additionally, connecting with those who work there and learning about the company, its culture, and possibly if fortunate, getting an understanding of who the hiring manager is and their values, provide other valuable feedback.  

Over these last couple of weeks, I have had the privilege of reviewing resumes of 21 different professionals. Some were at high levels in their organization, while others were more at early entry portions of the project management discipline. A few were changing careers moving into project management. For each person I looked to tailor our discussion to both what the professional not only had to offer and what their career goals might be, but also frankly discussing their willingness to “tweak” their resume to highlight given aspects of their career depending on the needs of the companies for the job openings for which they would be applying. 

This month I will bring you inside some of the thought processes and strategies I used with the Career Fair attendees with which I worked. Perhaps you may pick up some thoughts on the factors you may need to consider when crafting your professional presentation, (resume, Linked In profile, verbal pitch, cover letter). As usual, if you have any questions or items you would like to discuss with me, please feel free and reach out to me at
[email protected] or call me at (201) 306-9811. I look forward to hearing from you.

Tony Calabrese

www.absolutetransitions.com
[email protected]
(201) 306-9811


Communicating Your Value and Ability to Meet Their Needs
 

Whenever I begin a discussion with an individual on crafting their resume, I look to have a conversation with them. That conversation is focused on where they are at this point in their career. To what type of roles do they see themselves applying? What may be the industries in which they are interested? What may be some of the items they have accomplished in past job roles that would display their “transferable skills” for a prospective new employer? Questions such as these assist me in assisting the individual to help communicate the message, they wish to put out there to the reader of their resume.

Once establishing those premises, I look to see what they have provided me from their current resume. (If the person does not have a current or previous resume, I have tools to help draw out the information that I would need to see. The tools not only serve as a basis to develop a new resume for them, but gets the individual from thoughts that are in their head out in front of them on a document). One of the questions I often get is how long should the resume be?  And, while there can be great debate on this, let me start with the following. The longer the document, and the more included, the more likely you are to turn off your reader. In fact, one’s mindset needs to be, will someone read this document, (after it gets past machine scanning), or will they just skim it? For a large majority of readers who may get an overwhelming number of documents to read and may have busy schedules, it is likely they will look to skim the document for at most for 10 to 15 seconds. With that thought in mind as you prepare your resume, you are looking to convey your value as a professional in as few, BUT IMPACTFUL, words as possible.

Given the tendency for readers to not spend a lot of time on any one resume when reviewing dozens of them at a time, the writer needs to connect with the reader quickly. In a resume that means in the top 1/3 to 1/2 of the first page of the resume. I like to encourage those with whom I work to have a short paragraph, (no more than 4 to 5 sentences), introducing who they are as a professional and some of their exceptional career highlights. Additionally, I encourage individuals to write that section in the “third person,” as if others were speaking of them, (think current and former bosses, cross departmental peers and outside clients and customers). After that initial summary, I indicate that their Key Skills or Core Competencies should come next. Those skills for most individuals, (with the possible exception of technology professionals), are usually the top flight business skills they bring to a company. For example, in short one-, two- or three-word phrases they may use such terms as Project Management, Cross Functional Collaboration, Vendor Management, etc., that show the types of business strengths they have. By doing this within the early few lines of the resume, ideally, they have indicated to the reader that they are a candidate that requires further examination.

Following the Key Skills/Core Competency section, comes one’s Professional Experience. This should be a reverse chronological order of their work experiences. For each experience, one may have a short sentence or two explaining their role or responsibility.  More important, each role should have 3 to 5 bulleted accomplishments based on the following. What were the Problems or Challenges they faced in the role? What were the Actions they and/or their team took to address those challenges? What were the Positive Results produced for their company or the end customer? Companies hire people for what they can do to “SOLVE THE COMPANIES PROBLEMS,” and not what is your Objective for your work career. Certainly, it is best if your objectives for your career in terms of development and type of work you will be doing, align with the company’s need, but the company’s perspective will be on themselves and their company culture and not you. 

While one may be tempted to put their entire career experience, focus should be on likely the last 10 to 15, (possibly 20) years. Particularly in that time frame if you are doing the type of work, or job responsibilities that build on the role for which you are now applying, would be most relevant. Finishing up the resume is one’s educational qualifications, any Certifications, Classes, or Awards that may be relevant, and any Technical Software Skills they may have. When done well and particularly for a veteran professional, the well written resume usually is about two pages long. (NOTE:  For those with less experience, they may be able to provide items on one page. For those with a bit more experience, they may spill over onto a 3rd page, depending on presentation and font. Beyond that length is not recommended, UNLESS, one is applying to a profession, (think academics, or possibly government jobs), where longer resumes are the norm as opposed to the exception).  

In addition to format and length, one must also bring in other factors before submitting a resume for a job they are seeking. What is asked for in the job description. Is it clearly listed you have those skills or accomplishments in your background? If you do have the skills/accomplishments, but it does not come through clearly, one should be open to adjusting wording on the resume to make it abundantly clear you possess them. Additionally, what is the language that the company is using to describe their needs. Even if you know as a professional your wording is “similar” to what they are seeking, “similar” in today’s job search world is not good enough. That is because often resumes are screened by machine technology (Automatic Tracking System software), that looks for exact matches to the job description. Many a fine resume never gets pass the machine screening software if not using the “exact language” used in the job description.  

Other items I will stress about the resume to an individual is the following. If there are key points in the resume that you want to be sure individuals see, BOLD THAT TEXT at that point in the resume. Even when eye-scanning, an individual’s eyes tend to get pulled toward bolded text. Additionally, even if it is mandatory that one applies online to a job opening, continue to be persistent in your follow-up. Do you have a friend/colleague that works at the company to which you are applying.  Does that friend have the ability to walk your resume to the hiring manager? If no such contact exists, are you able to connect with possible contacts through such tools as Linked In? Are you prepared to introduce yourself as a professional to a contact that may be able to help you, (or to a recruiter for that company who is responsible for talent acquisition)?

Above all remember, job search is, and will always be a “research project.” Like all research projects it takes investigation, an understanding of the needs of others, the proper communication, persistence, and patience to reach your goal or destination. However, if what you have to offer helps others meet the needs of what they need to accomplish, they will certainly be interested in discussing and seeing if you are the one that can address their problem and pain points.  


 
 
About
 

November 2023 - Closing Thoughts

Stuck on an issue that you can’t move forward with in your life? Not sure what steps to consider taking in your job search? Absolute Transitions offers 1-hour complimentary consultations to any individual who wants to learn more about life or career (job search) coaching. You can take advantage of this offer by signing onto www.absolutetransitions.com and clicking the Complimentary Coaching Consultation tab. Or you can call me at 201-306-9811 to discuss. I’d love to hear from you.

Absolute Transitions coaching also continues to offer two very popular complimentary e-Courses. The course entitled “5 Key Steps in Searching for Your Next Job” is invaluable to those currently in job search or considering changing careers. “Overcoming Obstacles to Change Your Life” provides participants five choices on how to deal with conflict situations which come into their life. Sign into the www.absolutetransitions.com website to sign up by filling in your name and email in the appropriate sign-up boxes on the right hand side of the page.

If you are looking to move your career forward, suddenly find yourself out of a job or under employed, look to get help in your search. While a career coach is one option, there are several outstanding support groups likely to be in your area. Whether held at your local library, run by a church or by your state Department of Labor, don’t go through a job search alone. Those in search find that having support, (often just from other job seekers), helps to move a search forward in a productive manner. Another thing to keep in mind, has been since the advent of the COVID 19 crisis, many of these groups offer their sessions virtually, online.

If you have recently moved to an area, especially if you are accompanying a family member or friend who has moved due to a job transfer, consider your own needs. There is a lot to consider when you are the “accompanying partner.” There are acclimation issues, job search issues, settling children in school, etc. If you would like to discuss the type of support you likely may need, feel free to reach out to me, and I would be glad to discuss with you.

Over the last 2 years, I have been introduced to an outstanding new assessment tool of which I am a distributor. Known as the “Absolute Transitions Career Values Assessment,” it is based on 7 sciences. The tool provides those who take it feedback on their top 7 work values, if any of those values are out of alignment in their current life, the types of ways they work best, and the types of work environments which may be best for them. Please reach out to me at the email or phone numbers below to learn more.

If you have any questions on any of the material in this issue or a suggestion for a topic you would like to see covered in a future edition, please contact Tony at 201-306-9811 or reach out to him at [email protected], and he would be happy to discuss it with you.

Look for the next issue of “Our Transitioning Times” coming to you on December 13, 2023.



Absolute Transitions, 14M Highland Place, Maplewood, NJ 07040, USA
 


 
Tony Calabrese
Absolute Transitions
http://absolutetransitions.com


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