Nail your marketing messaging by solving customers' challenges.
Want to know why people buy – or don’t buy – from you? Understanding customer pain points will explain a lot.
Knowing your customers can have a big impact on your marketing, and on your business overall. Identifying customer pain points is a key part of this.
People don’t buy a product or service just because it’s cheap or has flashy features. While these reasons might influence someone’s purchase decision, they’ll ultimately buy something because it solves a problem.
Don’t have time to eat an expensive sit-down meal? Grab food at McDonald’s.
Can’t sleep because your neighborhood is noisy? Get a pair of earplugs or a white noise machine.
Tired of driving to the gym every day? Purchase an at-home workout program on DVD.
Once you understand your customers and their problems, you can position your product or service as the solution. And you’ll sell a lot more stuff.
