You don’t own your social audience.
*Record scratch* Whaaaaaaat?
That’s right - the social media audience you painstakingly built one follower at a time.
Your access to your followers is dependent on your preferred social channel - whether that’s YouTube, TikTok, Instagram, you name it. Their terms of service. Their algorithm. Their community guidelines.
What happens if they switch up the algorithm? What happens if you get hacked? What happens if your account gets shut down for some unknown breach of conduct?
The connections you poured hours and hours building are suddenly gone. All of that hard work disappears.
If you’ve battled the social media game long enough, you know this isn’t impossible. It happens more than people like to admit.
What’s a scrappy marketer like you to do?
Focus on your email list.
Your email list is your biggest asset by owning your audience’s contact information.
How does that protect the social following you’ve built?
If your preferred platform goes down tomorrow, or your account gets deleted, you still have a way to reach your audience.
Your email list is your biggest asset. Why? Because you own your audience’s contact information.
That means list building should always be on your radar.
There are five million ways to build and grow your email list. That’s why we’re going to help you focus on yours in our upcoming Grow Your List Challenge. Stay tuned for details!
Ready to dive into some list building tactics?
