Welcome to Week 2 of the Grow Your List Challenge
This four-week challenge will focus on EASY actions you can take RIGHT NOW to grow your email list.
Missed Week 1? Catch up here.
Make It Easy for Your Subscribers to Sign Up
Last week, we created the reason why people should sign up for your newsletter. This week, let’s get you set up to start collecting email addresses.
If you make it easy for your audience to give you their email address, they’re much more likely to do it.
That means having a few things in place:
- A sign up form to collect email
addresses.
- A landing page with your form to share with your audience.
- A visible spot on your homepage to capture the attention of your site traffic.
Sign Up Forms
You’ll need a form for people to submit their email address.
Setting up an eye-catching form in your AWeber account is a snap.
Watch
this video on how to get started.
Need some inspiration? Check out these sign up form ideas to get your gears turning.
Landing Pages
A landing page will help make it easy to share your sign up form. Plus, you’ll help focus your
audience on completing your form.
It doesn’t have to be fancy. It just has to tell your subscribers what they’ll get out of signing up for your
newsletter.
Lucky for you, AWeber has dozens of beautiful landing page templates to choose from.
Need some help setting up your landing page? Watch this video.
Home Page Placement
Don’t forget about your website’s home page.
For most businesses, the home page gets the most traffic. Capitalize on that traffic by giving your sign up form some real estate.
Ideally, moving your sign up form close to the top of your home page will collect more email addresses.
See how this blogger tripled her sign ups by moving her sign up form.
For best results, consider a pop-up form. Yes, a pop-up can work
without being annoying. Start with delaying it for 20 seconds. That's enough time for your website visitors to browse before they get the pop-up.
Your Homework
Choose either a sign up form, landing page, or home page placement tactic. Build or update ONE of these options by next week.
