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 Did you know split testing is actually part of everyday life?
It can happen when you try on different outfits, or if you try a
different ingredient in your recipe. Split testing is all
about testing different options to find what works the best.
Just like you don’t want to wear the suit that everyone thinks is
ugly, you don’t want to send an email newsletter
with a subject that doesn’t sound appealing. |
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Recently, I set up a Meetup
group for business owners and marketers in the Philadelphia area who
are interested in getting together and talking email marketing.
Our first Meetup is scheduled for Wednesday,
September 14th.
I’m going to give a brief talk and then we’ll all share thoughts and
questions about list-building, welcome emails and whatever other email
marketing topics are on everyone’s mind. Oh, and did I mention that all
of this takes place over pizza and soda provided by AWeber?
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 All the best copywriters look at what other writers and marketers have done well and
swipe their ideas for future inspiration. They save ad copy and
headlines that work to adapt them later for their own projects. It’s
called a swipe file, and you can build one with your own brilliant ideas
from your email marketing campaign.
Filling a swipe file with your
best emails can give you an ego boost, but even more than that it
provides a well of inspiration to draw from flowing with successful
subject lines, content and calls to action that have resonated with your
own subscribers.
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Cheers,
Justin Premick
Director of Education Marketing |
Contact Us
877-293-2371 (US)
+1 215-825-2196 (International) | |
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