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Your web form
needs to convince visitors to your website to sign up to your mailing
list. Should you take the opportunity to get to know them more by asking
them more questions, or will having a lot of fields to fill out just
scare subscribers away?
Everyone has different opinions, sometimes even the people you work with.
I can see the advantages of asking for more information, while my
co-worker Nick tends to focus on the disadvantages. There was only one
way to settle this: bring our debate to the blog! |
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How do you know you have the best web form for your email marketing campaign?
Testing will let you know for sure and give you a better idea of what your subscribers want.
One of our customers in the sports car business set up a
web form split test that would give him a better idea of his audience.
We'll talk about what he learned from the split test, and how you can
set up a split test to find out what works for your audience! |
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Cheers,
Crystal Gouldey
Education Marketing Associate |
Contact Us
877-293-2371 (US)
+1 215-825-2196 (International) | |
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