Delete Your Email Jargon: Tips for Subscriber-Friendly Messages

Published: Thu, 09/29/11

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  Delete Your Email Jargon: Tips for Subscriber-Friendly Messages


“Whitelist us for better deliverability.” “Choose a delivery format.” “Update your subscriber preferences to opt out of future mailings.”

You understand what all these phrases mean, but are they clear to your subscribers? Editing out the jargon will help them relate to you and your emails better.

Here's how to translate your campaign into subscriber-friendly language.




Start Editing Out Your Marketerese...


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  Cheers,
  Rebekah Henson
  Education Marketing Associate




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