Email Marketing In Tragedy: How to Adjust

Published: Thu, 10/20/11

Ways to ensure your campaign shows respect
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  Email Marketing In Tragedy: How to Adjust


The summer of 2011 ended on a string of serious notes for those of us in the Eastern United States: an unusual series of natural disasters, followed by the 10-year anniversary of 9/11.

For email marketers, this has raised the question, “If you’re sending email into this region, how should you adjust your marketing?”

Boundaries are essential. So what’s the guideline for sending when disaster occurs?


Tips For Remaining Respectful


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  Email Marketing In Celebration: Prepping Your Campaign


October is the time to start planning for the more festive season ahead.

Next week is Holiday Marketing Week on the AWeber blog, and we'll have plenty of tips to get you started.

Stay tuned for early marketing tips, a Christmas email lookbook and an interview with Elastic Path's Linda Bustos on how to make the most of this year's holiday campaign.



  Cheers,
  Amanda Gagnon
  Education Marketing Associate




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