Counting Down the 12 Days of Christmas Email Marketing

Published: Thu, 12/08/11

Plus, what email content is mobile-friendly?
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  Counting Down the 12 Days of Christmas Email Marketing



“On the 12th day of Christmas my campaign gave to me: Plenty of urgency!”

‘Tis the season for last-minute shoppers, shipping deadlines and urgent sales. The last 12 days of Christmas mean crunch time for your subscribers and your email campaign. So how should you prepare your final countdown?

If you need ideas to focus on in the final days of your Christmas email marketing campaign...


Here They Are


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  On Every Subscriber’s Wishlist: Mobile-Friendly Email Content!



MediaPost reports that almost half the US population has a smartphone now. Of those smartphone users, 87% of them use their phones for email and Internet access. And this holiday season, nearly half of all smartphone users plan to do their gift shopping from their phones.

If your list has a younger demographic, you'll need mobile-friendly emails (72.7% of 18-to-24 year olds plan to buy gifts on their smartphones this year).

Mobile-friendly encompasses more than just your email’s design. What kind of content your mobile subscribers will respond best to this holiday season?


Find Out


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  Cheers,
  Rebekah Henson
  Education Marketing




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