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Postal mail isn't doing so hot these days. Handwritten letters are becoming a thing of the past.
But does that mean features of a physical letter should be discarded as well? For example, the Johnson Box that Frank Johnson created in 1941, which is a brief synopsis of what to expect in the letter. And what about the postscript?
Just because physical mail is being replaced doesn't mean the tactics
should be. |
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Valeria Maltoni is the founder and principal of Conversation Agent,
where she works with organizations ranging from Fortune 500 companies
to startups, and writes one of the top 30 marketing blogs worldwide as
ranked by the AdAge Power150.
We caught up with Valeria between her frequent speaking gigs to talk
about relationship marketing, how to grow your business with more than
just tactics, the real bottom line on social media, and the sources that
help fuel her thinking and insights. |
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Cheers,
Rebekah Henson
Education Marketing Associate |
Contact Us
877-293-2371 (US)
+1 215-825-2196 (International) | |
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