Follow ups are a marketing tool not to be taken lightly. Originally
built to take pressure off salesmen following up on their leads, their
power lies in slowly selling your brand over time.
To sell effectively, they've got to look good, which is easy now that
the block editor, an easy email creation tool, is now available for
both follow ups (autoresponders) and broadcasts.
If you've been using the broadcast editor, it's basically the same, with a different method for scheduling the messages - Check it out