Since it's easier to get a repeat customer than obtain a new customer, it only makes since to follow up with your customers after they purchase from you.

For the thousands of businesses using Shopify, building stronger relationships with your customers is now easier than ever.

Our users who sell products through PayPal liked the AWeber Paypal integration a lot, and we knew we had to make it that easy for you to integrate with other ecommerce platforms, too.

Once you've integrated Shopify with AWeber, you can easily add buyers to the appropriate mailing list in your account when they purchase one of your products.

Read More About Using Shopify and AWeber Together...

I've subscribed to a lot of email lists in the last several months since I've been blogging about email marketing. And even though I spend my days discussing various aspects of email campaigns, I still end up deleting most of the emails I'm subscribed to without even opening them.

There are still some emails that stand out from the crowd. They're the ones I feel compelled to open, like a message from a good friend. Sometimes the subject line draws me in, sometimes it's the consistent promise of easily-digested content and sometimes it's the design itself.

Here are three of my favorite campaigns, with a look at why they work so well and how you can translate their techniques into your own campaign.

Read More About Creating Irresistible Emails