|
We talk a lot about segmenting by your list's demographics. Breaking your list into segments certainly helps you deliver what each reader is looking for. But have you ever considered segmenting according to psychographics, instead?
While demographics show your subscribers' hard data (age, location, marital status, ethnicity, etc), psychographics slice across your list from a different angle, looking at lifestyles, behaviors and attitudes.
Read More About Why Psychographics Matter |
|
|
Share this article:  
|
|
|
What do you get when you combine great food with a great email campaign? Why, you get Fork Restaurant here in Philly!
We interviewed Ellen Yin, owner of Fork, to learn more about why they use an email campaign, how they use it and how it has affected their business.
Read More About How Fork Uses Email Marketing |
|
|
Share this article:
|
|
|
This Wednesday, May 16th, hear two marketing experts talk about improving your opt-in rates, then ask them your own questions.
Our own Hunter Boyle and Firepole Marketing's Danny Iny will discuss "Improving Opt-In Rates: More Subscribers and Better Engagement."
Register here to save your spot, then mark it on your calendar!
|
|
|
Share this article:
|
|
|
 |
Cheers,
Rebekah Henson
Education Marketing |
Contact Us
877-293-2371 (US)
+1 215-825-2196 (International) | |
|
|
Did someone forward you this email? Subscribe here for more helpful email marketing tips.
|
|
|
|
|
|
|
|
|
