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Earlier this year, we asked 984 high school seniors and college undergraduates about how they communicate with each other online. Today's youth are the next generation of loyal customers and to market effectively to them, it's important to speak their language on the channels they use most.
The
infographic shows our biggest findings from the survey we
conducted and it's been featured on sites like Mashable, Yahoo! News, Jezebel, Marketing Pilgrim and Social Media Today. Check it out and read our own analysis on the blog.
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This guest post is from Bob Serling, founder of Profit Alchemy, a consulting firm that helps small- and medium-sized businesses get more traffic, sales and repeat business.
A lot of people spend a tremendous amount of time chasing after the next new tactic, or trend, or technology that they believe is going to be the great answer. But the fact is, a lot of the best ways to increase your profits have already been answered for you.
Now that isn't to say you shouldn't be looking for new opportunities. You should. But most people spend 80-90% of their time chasing that great answer, where they'd be better off spending that time revisiting things that already worked for them and devoting 10-15% of the time to more experimental marketing methods. |
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