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Gamification. It's the latest buzzword, although it's not necessarily a new idea. It involves turning something that's not usually fun into a game. The idea is to create a fun and engaging way for your customers to interact with your company.
Some companies use elaborate point systems and levels to create a game that can become an addicting hobby. Others offer games that are shorter and less elaborate, but still effective.
In this two-part series, we'll examine how games can help your business and how you can use email marketing to leverage your games. We'll start off with some simpler and shorter games...
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