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Having trouble keeping your unsubscribe rates down? AJ Kumar - co-founder of search engine optimization company Single Grain - discusses some consumer psychology tactics that may help you reduce your current unsubscribe rates.
His guest post discusses 3 ways to appeal to your subscribers' emotions and keep them interested and engaged with your content. |
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At the end of 2011, we talked about delivering the most relevant
content possible in your campaign to get the best results. If you're curious
what other email marketers feel about this, we now have the answers.
2,735 email marketers contributed to the 2012 MarketingSherpa Email Marketing Benchmark Report.
Not only did the stats show that targeting your audience is a
successful strategy, but Sherpa devoted an entire chapter to creating
relevant content.
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Cheers,
Rebekah Henson
Education Marketing Associate |
Contact Us
877-293-2371 (US)
+1 215-825-2196 (International) | |
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