Improve Deliverability in Two Simple Steps

Published: Tue, 02/07/12

And make your email marketing Super Bowl-worthy
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  Improve Deliverability in Two Simple Steps


Deliverability is increasingly influenced by how your readers engage with your emails: Do they open your messages or delete them as soon as they hit the inbox? The more your subscribers open and click through your messages, the more likely they are to land in the inbox every time.

Marketing Sherpa's 2012 Benchmark Report notes two simple steps for improving your email's deliverability.


Find Out What They Are


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  An Email of Super Bowl Proportions


Super Bowl commercials are the holy grail of advertising. Anyone who pays $3.5 million for a 30-second spot is going to make their ad damn good.

Which means if you're using email to market your business, there's an awful lot of inspiration you can pull from those gems.

So let's take a look at a few of the most popular Super Bowl commercials. Replicate the same aspects in your emails, and you just might run your sales into the end zone.


Learn the Tactics


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  Cheers,
  Crystal Gouldey
  Education Marketing Associate




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