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Two Customers Discuss Effective Targeting
Last Thursday we talked about moments of contact with your subscribers and paying attention to their preferences.
This week we're focusing on ways of targeting your subscribers to make sure your messages are relevant to their needs and interests. Below are profiles on two of our customers who use their landing page and email messages to target their subscribers' needs.
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You may have heard about the Unbounce app, which was introduced some time ago.
For those that were not familiar with Unbounce, it may not be obvious why this is so awesome. How do real
people use Unbounce with AWeber?
We talked to AWeber customer Sarah Blight, who owns Your Baby Booty and shed light on the four key reasons Unbounce and AWeber are a match made in heaven. |
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Steve Vilnit, Fisheries Marketing Director for the Maryland
Department of Natural Resources' Fisheries Service, has a mission: to
increase the consumption of fish in local waters.
His method? Email marketing. But he doesn't attempt to market to anyone and everyone who'll listen.
He focuses his efforts on a specific audience and his campaign is the epitome of
"targeted and timely" emails that subscribers really want. |
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Cheers,
Rebekah Henson
Education Marketing Associate |
Contact Us
877-293-2371 (US)
+1 215-825-2196 (International) | |
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