Building Relationships: Integrations That Help and Advice from Brian Solis

Published: Tue, 03/13/12

New apps and a 16-minute interview
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More Tools for Subscriber Relationship Building


Email marketing is all about building relationships with your subscribers.

Effective relationship building usually goes beyond just email communications these days. With AWeber's API, you can now integrate your email marketing with these other channels so you know who's who.

Not sure how important this is? Brian Solis talked to us about how important it is to develop relationships with subscribers, keeping them engaged and more connected with your brand. Find out below what new apps AWeber has to offer and what Brian Solis had to say about building relationships.


Connect AWeber to Zendesk, Gmail and More


Have you checked out the AWeber API? If you click on the My Apps link in the upper right corner of your account, you'll see apps you can connect with.

You can integrate with Zendesk, Gmail (via the Rapportive app) and Connected, plus many more! Check 'em out and see what you've been missing!


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  How to Survive the New World of Social Sales




We recently sat down with Solis to discuss how companies of all sizes can reach these customers by building community, and engaging them throughout the buying cycle in more authentic ways. And much like our interview with Joe Pulizzi, Solis' book also explains how the purchase funnel is changing - and why a unified marketing approach works best today.

In this thought-provoking interview, Solis talks about steps to take now to adapt to this radical shift.



Check Out the Interview


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  Cheers,
  Crystal Gouldey
  Education Marketing Associate




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