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Small business often means a small budget, which might make you feel
limited when marketing your services. How do you get the word out
without breaking the bank?
The key to marketing your business on a budget is in your customers,
the content you produce, and the channels you use to distribute your
content. At last week's Small Business Summit, content marketing and customer service leaders discussed
the best ways to market inexpensively (and virally!). Here are the top
strategies to keep in mind when you're marketing on a budget. |
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If you're already growing your email marketing
list and getting exposure on Facebook and Twitter, try thinking
smaller. There are tons of new networks with targeted audiences gaining
popularity and generating buzz.
Niche networks make it easier to engage directly with your
target audience. We're not saying you should abandon the bigger sites
like Facebook - they're great for getting exposure to a bigger audience.
But when you need to hone your message just right, niche networks are
the place to do it. |
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Cheers,
Rebekah Henson
Education Marketing Associate |
Contact Us
877-293-2371 (US)
+1 215-825-2196 (International) | |
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