The Buzz on Targeting and Avoiding Spam Complaints

Published: Thu, 03/22/12

And a sweet interview with an AWeber customer!
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     AWeber






  The Buzz On Targeting Active Customers


The clouds of swarming insects on a bee farm require careful nurturing. If they get it, they'll produce wells of golden honey.

So it makes sense that Lori Titus, owner and beekeeper at the Bee Folks, applies her experience to nurture her hordes of subscribers in a way that gets results.

We were able to discuss the Bee Folks' email campaign with Lori, and five of her methods stuck with us. Read on for her tips on how to sweeten your own campaign.


Advice for Buzzworthy Marketing


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  Top 10 Causes for Spam Complaints


Our Best Practices Manager, Kristie Sullivan, helps us help you meet these goals. Kristie helps customers maintain their accounts by providing tips for proper list management. Part of this job entails helping manage spam complaints.

This means she's our go-to person for learning what causes spam complaints, which bring down your deliverability, and what you can do to fix the situation. She identified the top ten reasons why spam complaints occur.


Learn What Not to Do


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  Cheers,
  Rebekah Henson
  Education Marketing Associate




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