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In Marketing Sherpa's Email Marketing Benchmark Report for 2012 (note the free excerpt offer!), email marketers reported an average clickthrough rate of 26%.
There are many long-term endeavors marketers use to increase interest
and trust, and in a roundabout fashion, clicks: things like responding to all email inquiries, being as transparent as possible and sending on a regular schedule.
But there are also ways you can attract clicks with the email itself.
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