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Google is a content marketing expert.
I can hear you saying, “Huh? But they’re a search engine!” But stick with me. Ever heard of Google Doodles? They’re fun changes that Google makes to its logo in honor of holidays and other notable events. They’re also an example of content marketing at its best. And you can do it, too, on your own blog, on your own web site, with your own email marketing campaign.
Here are four ways to take the core spirit of Google Doodles and apply it to your own content marketing plan.
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Copywriting. It’s a word that can strike fear in the heart of any small business owner or beginning marketer. It’s an important part of creating your emails and other online content.
Pam Foster, owner of ContentClear Marketing, has made her career in copywriting. “I really take a scientific approach to make sure I’m advising my clients with the latest findings on what really works best. There are always exceptions, but why not start with what has been tested and proven to work best and then take it from there,” says Pam.
So what does this scientific approach look like?
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Cheers,
Crystal Gouldey
Education Marketing Associate |
Contact Us
877-293-2371 (US)
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P.S. On Wednesday, Oct 10 at noon, AWeber's Jay Moore and Zapier's Wade will cover what apps Zapier helps
you integrate your AWeber list with, helping you grow your list by
integrating with business apps you already use to manage customer and
prospect data. To register and find out more, click here.
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