Kelly F.
Host of The FWD: Thinking Show
Published: Mon, 10/05/20
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Do you want to write the world's most amazing email copy?
What if I told you this could be done without following "best practice" copywriting rules?
That’s the subject of this week’s new podcast episode.
My guest, Joanna Wiebe — Founder of Copyhackers — knows a thing or two about writing killer copy that converts. But sometimes, amazing copy lingers right outside our writing comfort zones.
In episode 5 of The FWD: Thinking Show, I chat with Joanna about writing “breakthrough or bust” email copy, and why standing out in the inbox sometimes means waving goodbye to safe copy.
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