Kelly F.
Host of The FWD: Thinking Show
Published: Mon, 12/07/20
The newest episode of The FWD: Thinking Show is here!
Useful, valuable content is one of the best ways to move your audience along the customer journey — as long as you understand their goals and objectives at each stage.
On the latest episode of The FWD: Thinking Show, John Jantsch — Founder of Duct Tape Marketing — joins to talk about his framework, The Marketing Hourglass™, and how marketers can organize their buyers’ behavior to create awesome content. Want to hear his tips for creating content that your audience will love, no matter where they are in your marketing funnel?
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