How is Artificial Intelligence (AI) changing the rules of the game?

Artificial Intelligence (AI) is something having an exponential effect on all we do. In recent years, the development has been optimizing processes and simplifying tasks in personal and professional aspects, and marketing is benefiting tremendously from this advance.

Already three years ago, we were talking about how the digital revolution and Artificial Intelligence (AI) were going to change the rules forever. Today it’s a reality.

But why is marketing having such a significant advantage of this new way of “automated living?”