A lovely gift to the one you love the most is a "rule" for today. San Valentine's Day is a celebration that can be traced back to more than 400 B.C. A priest in Rome is killed and, after that, declared a martyr.
Whatever the details about the origin might be, the most important is that such an unclear origin is surviving as a tradition for more than 2500 years. And the answer can impossibly be another than the need for love, romance, friendship, and appreciation of all humans.
Since the day became more commercialized, approximately $20 billion is spent on Valentine's Day in the United States, surpassing Mother's Day. It all starts several hundred years ago with interchanges of love cards. When becoming more commercial during the last century, a lovely gift becomes a tradition. Candies in all forms belong to the number one gift, dominated by chocolate, followed by flowers and jewelry in third place.
The 14th of February, a date decided by the church back then, is the day many cultures have earmarked as the day of love and friendship. Isn't it a bit absurd that a day in the calendar has to be assigned to love and friendship? Isn't love and friendship something that should be a daily habit?