Marketing to baby boomers is something most marketers take seriously, but only some understand the underlying power of it.

Let’s take it from the beginning once again. 

We baby boomers, born between 1946 and 1964, following World War ll, are pretty different from the other generations. To start with, we are a large group of people, as the post-war period boosted the birth rate. 

Only in the U.S., it’s calculated that nearly 79 million people were born during this baby boomer phase. This could be compared with the preceding “Silent” generation, with 47 million, and its following “Gen X,” with 55 million.

Even if millennials are calculated to overtake boomers as the most-populous generation (in the U.S.), baby boomers are still an essential group due to their purchasing power impacting the economy.

Many young online marketers ignore marketing to baby boomers, arguing that they are too old and, for different reasons, don’t fit into their niche.