How do baby boomers search on YouTube? Is there a pattern or just random surfing around behavior?
Reports state that 67% of baby
boomers watch YouTube, and 44% do it daily. Facebook is still the largest social media for grown-up people, but YouTube is not far from reaching the same level and even surpassing it.
The truth is that there is a clear tendency for what baby boomers search on YouTube. According to Google, the most
watched categories are entertainment, music, and news.
The different generations watch fairly similar content. However, the goal might be different. Baby boomers use to watch videos on YouTube to save time.
But there are also other topics catching boomers’ attention, like:
- Learning about technology
- Watching tutorials and guides
- Accessing “how-to” content
- Staying “in-the-know”