Hey,

 

Some time ago I came across a great quote on Twitter that goes like this:

 

 

It's a powerful quote, and this is something we often forget, especially when we want to share our story with our audience and get them to relate to us.

 

It's a great  mindset to take into any business set up.

 

The truth is that every audience, every prospect, every customer is focused on their stuff, their own problems.

 

And any time you throw some marketing at them, they're not really interested in the inner workings of your business, or your rags-to-riches story.

 

They´re turned into a radio station called WIIFM - What's In It For Me

 

With this prelude, I just want to deliver to you today´s program on your WIIFM channel.

 

 

Authority marketing is a cutting-edge strategy enabling you to join the modern wealthy and make more money is less time, bu working smarter not harder. It's about embracing today´s digital world by leveraging the power of online marketing systems to automate selling any product or service to any target audience anywhere in the world.

 

Whatever campaign or business you create, always focus on the benefit to the customer.

 

Ask yourself: What is the immediate benefit of purchasing your product or service?

 

What positive emotions will they feel when they experience these benefits?

 

And how is their life going to improve as a result?

 

The truth is that if you're struggling to come up with answers to these question, maybe you should be selling something else.

 

Something you believe in.

 

I think that's a powerful principle.

 

To be selling something that you´re 100% convinced is going to be amazing in your customer´s life.

 

There are much more that can be said, but one of the most powerful arguments for a presumptive customer is if the seller is using the system, application or platform.