Let your customers close sales for you

To close sales is probably the worst part of a sales process if you don’t know how to do it. Just the horrible idea of getting a NO from your customer will scare you, and you will start to beat around the bush.

Do you remember last week’s article where I used my teenage favorite TV series, Perry Mason, as an example? 

He approached the final with a firm and solid argumentation to get the thief, the murderer, or whatever the case was all about, to confess the crime. The proofs were evident, and there was no escape path available.

Once and for all, forget about the image you often can see presented in movies of different types, with a rude salesperson putting his foot in the door opening to avoid getting the door closed in front of his eyes. This kind of “sales” will never work (and, in fact, has never done) and belongs to a false image created by somebody who doesn’t understand sales.

How to Close Sales Online

Is there any difference between offline and online sales?

Of course, there are practical differences, but the theory is exactly the same. 

Human psychological behavior does not change when buying online or offline. The biggest mistake you can make in your online sales is to assume that online customers act differently.

“So Jan, tell me how to apply the closing tools you talk about from the old traditional direct sales,” might be a question you raise right now.

Watch the video, and I’ll show you how to apply these powerful closing techniques in your online sales.

Continue reading »