Effective marketing is not about you and your product

You and your product are something your potential customer doesn’t care about. 

Wow! How is that?

Experience and skills learned in life are things you should care about seriously. No matter your background, experience, and skill set, we all have something that can be useful in today’s digital marketing.

Too often, people set a bulletproof barrier between the old classic offline marketing and today’s online marketing. Nothing can be more wrong. The market is the same, and the methods to attract potential customers are the only thing that makes a difference.

The key to being successful in sales can be condensed into the following quote by Brian Tracy:

"Telling is not selling. Only asking questions is selling."

No One Cares About You and Your Sh*t -How to Sell without Selling

Many believe that online marketing is another world. Well, it is in the sense that you mostly do business without knowing your customer personally. This becomes a significant obstacle, as the introduction “breaking the ice” sequence is often ignored.

As an old vacuum cleaner rep, now thriving in online marketing, I have concluded that the primary successful method is the same. But how to translate a “face-to-face” commercial process into an online marketing procedure.

Watch the video, and find out how you use the same method online as I did when selling vacuum cleaners “door-to-door.”

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